The Connected Consumer Survey 2012: Pay-TV and Video
Analysys Mason Group, March 2012, Pages: 52
Pay-TV subscribers are more avid consumers of multimedia services and earlier adopters of emerging devices than non-pay-TV subscribers.
There are significant differences in the usage of media and communications services between the various countries covered in our survey, but also between pay-TV subscribers and non-subscribers within individual countries. This Report highlights these differences and provides operators with recommendations that will enable them to monetise this.
This Report provides:
- an overview of media and communications usage by more than 7000 respondents in 7 countries (Denmark, France, Germany, Poland, Spain, the UK and the USA), with a focus on pay-TV and other video services
- comparisons of pay-TV and non-pay-TV subscribers' usage patterns
- comparisons of device ownership by pay-TV subscribers and non-pay-TV subscribers, including emerging devices such as tablets and e-book readers
- recommendations for operators about designing propositions, bundling and cross-selling services, leading to new opportunities for monetisation.
Slide no.
5.Executive summary
6.Executive summary [1]
7.Executive summary [2]
8.Recommendations
9.Recommendations for main pay-TV service
10.Recommendations for multi-screen and complementary services
11.Introduction
12.Introduction
13.Denmark
14.France
15.Germany
16.Poland
17.Spain
18.UK
19.USA
21.Results and discussion: Differences in media and communications usage between pay-TV subscribers and non-pay-TV subscribers
22.Nearly 80% of consumers we surveyed subscribe to some type of pay-TV service
23.In general, pay-TV subscribers spend more time communicating and consuming media than non-pay-TV subscribers
24.Denmark and the USA are exceptions – pay-TV subscribers spend less time using communicating and consuming media than non-pay-TV subscribers
25.Pay-TV subscribers spend more time than non-pay-TV subscribers on video and mobile apps, and slightly less on other activities
26.Individual countries have some unique characteristics that occasionally go against the general trend
27.Results and discussion: Reasons non-pay-TV subscribers give for not taking up pay-TV services
28.The percentage of consumers not taking up pay TV for cost-related reasons remains stable, in spite of ongoing economic uncertainty
29.Non-pay-TV subscribers in America and Denmark are more likely than those in other countries to cite cost as a reason not to take up pay TV
30.Responses from Germany and the UK are evidence that high-quality free-to-air TV is a key inhibitor to the take-up of pay TV
31.Results and discussion: Pay-TV subscribers have more devices in the home than non-pay-TV subscribers
32.Pay-TV subscribers in most countries are more likely to own multiple TV sets and HDTVs than non-pay-TV subscribers
33.Pay-TV subscribers are more likely than non-pay-TV subscribers to own a connected TV
34.In all countries apart from Poland, pay-TV subscribers are more likely to own laptops and smartphones than non-pay-TV subscribers
35.Pay-TV subscribers are more likely to be early adopters of emerging devices
36.Results and discussion: Pay-TV subscribers are more avid users of emerging video services and apps than non-pay-TV subscribers
37.Pay-TV subscribers are more likely than non-pay-TV subscribers to access Internet-delivered video via games consoles and connected TVs
38.Pay-TV subscribers are significantly more willing than non-pay-TV subscribers to pay for video content online
39.Pay-TV subscribers use mobile video services more frequently than non-pay-TV subscribers
40.Pay-TV subscribers are also more likely to use mobile app stores
41.Lack of interest is the biggest reason for not taking up mobile content and applications, resulting in a lost cross-selling opportunity
42.Results and discussion: Emerging devices are transforming video consumption
43.Consumers are increasingly opting for video services on emerging devices
44.Free catch-up TV on emerging devices is most popular in the UK and USA
45.Consumption patterns for user-generated content are fairly similar in all the countries surveyed
46.Methodology
47.Methodology
48.About the author and Analysys Mason
49.About the author
50.About Analysys Mason
51.Research from Analysys Mason
52.Consulting from Analysys Mason
List of figures
Figure 1: Selected statistics from the Connected Consumer Survey 2012: pay TV and video
Figure 2: Selected statistics from the Connected Consumer Survey 2012: pay TV and video
Figure 3: Survey respondents' demographic data: Denmark
Figure 4: Survey respondents' demographic data: France
Figure 5: Survey respondents' demographic data: Germany
Figure 6: Survey respondents' demographic data: Poland
Figure 7: Survey respondents' demographic data: Spain
Figure 8: Survey respondents' demographic data: UK
Figure 9: Survey respondents' demographic data: USA
Figure 10: Pay-TV subscribers and non-pay-TV subscribers, by country
Figure 11: Amount of time spent, by type of media and communications activity and type of subscriber
Figure 12: Amount of time spent on media and communications activities, by type of subscriber, Denmark, the USA and all countries
Figure 13: Proportion of time spent, by media and communications activity and type of subscriber
Figure 14: Amount of time spent, by media and communications activity, country and type of subscriber
Figure 15: Reasons given for not taking pay-TV services, all countries with historical data (France, Germany, Poland, Spain and the UK), 2010 and 2011
Figure 16: Proportion of respondents who do not take up pay TV because of financial considerations, by country
Figure 17: Proportion of respondents who do not take up pay TV because they do not watch enough TV or rely on FTA services, by country
Figure 18: Ownership of multiple TV and HDTV sets, by country and type of subscriber
Figure 19: Ownership of connected TVs, by country and type of subscriber
Figure 20: Ownership of laptops and smartphones, by country and type of subscriber
Figure 21: Ownership of tablets and e-book readers, by country and type of subscriber
Figure 22: Emerging methods of getting content on TV, by country and type of subscriber
Figure 23: Frequency of use of online video consumption, by type, country and type of subscriber
Figure 24: Frequency of use of mobile video, by country and type of subscriber
Figure 25: Mobile app usage, by country and type of subscriber
Figure 26: Reasons given for not using mobile content and applications, by type of subscriber, all countries, 2010 and 2011
Figure 27: Consumption of new video services on emerging devices, by device, all countries
Figure 28: Consumption of free catch-up TV on emerging devices, by device and country
Figure 29: Consumption of user-generated content on emerging devices, by device and country
Cesar Bachelet (Senior Analyst) has over 20 years' experience of the telecoms industry, and specialises in triple-play services, with a focus on pay TV, as well as emerging services and devices within the digital home. He has conducted research and delivered presentations on a wide range of topics, including fixed voice, broadband and video services, bundling and convergence strategies. He also contributes to various media-focused Consulting projects. Before joining Analysys Mason, Cesar worked for various analyst companies, including Ovum. Prior to this, he worked for telecoms operator BT, where he held a range of positions, including those of Competitor Analyst in the Consumer Division (now BT Retail) and Market Analyst in BT Ignite's ASP (application service provision) unit (now BT Global Services), for 14 years.
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