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The Enterprise Mobile App Market Status Report 2012
Research2Guidance, June 2012, Pages: 76
The Enterprise Mobile App Market Status Report 2012 provides a comprehensive overview of the market for enterprise mobility. It provides data, key market figures, technological and social trends and an analysis on the enterprise mobile app market. It highlights and discusses strategies employed by enterprises currently deploying mobile solutions and how enterprise mobility service providers are fulfilling the demand for services and products. It is targeted towards enterprises aiming to further their mobile capabilities and developers, both new entrants and those that already operate in this market, that want to understand what other market players are offering and what enterprises are looking for.
The Enterprise Mobile App Market Status Report 2012 covers three key market dimensions:
A) The market for enterprise mobile apps:
The report provides a detailed description of the drivers of mobile app adoption in the enterprise. It also includes a detailed picture and description of the enterprise mobile app value chain and where various service providers’ offerings fall into the value chain.
B) The current state of enterprise mobility and enterprise app sourcing:
The report depicts a picture of the current state of enterprise mobility by reporting the findings of a global survey in which 476 businesses of varied size and industry took part. It contains a detailed analysis of the enterprise geared apps found in major OS/OEM consumer app stores.
C) Enterprise Mobility Trends & Challenges:
Through in depth-interviews with developers and service providers and on the basis of a comprehensive global survey, the report maps out the future developments and challenges of the market for enterprise mobile apps. The market is relatively young but developing at a fast pace, and the changes that will be seen are described in detail, so as to allow for informed decision making for enterprises and developers.
This report concentrates on the status of the market for enterprise mobile app. The report’s objective is to give a comprehensive overview of the market and enable readers to gain a deep understanding of its current status, its driving factors and its future developments. The report will provide companies from all industries and sizes with insights into the market.
The report answers the following main questions:
1) How is the widespread adoption of Bring Your Own Device policies affecting the market for enterprise mobile apps?
2) How are both traditional and new entrants to the market of enterprise mobility fulfilling the demand?
3) What are the key market developments and trends?
4) What can I learn from current best practices?
Following the successful adoption of “Business to Customers” apps, the market for mobile apps in the enterprise has tipped in the last 12-16 months. Enterprises, aiming to further their mobile capabilities, are now focusing on the deployment of “Business to Employee” and “Business to Partner” apps.
The reason for this is two-fold: Bring Your Own Device policy adoption, which saw employees bringing personal smartphones and tablets to the workplace, and increased capabilities of smartphones and tablets, which expanded the number of business functions that can be performed on the go.
In order to place enterprise mobility in the correct context The Enterprise Mobile App Market Status Report 2012 describes in detail the drivers of mobile app adoption within enterprises and the enterprise mobile app value chain, which extends from developing to managing apps, before providing key data on the market for enterprise mobile apps.
It reports the results of an enterprise mobility global survey in which 476 companies took part. It reports the number of enterprise geared apps currently present in major OS/OEM app stores and how these apps could be classified according to their relevance for enterprise. Case studies provide an exemplification of strategies employed to manage and position enterprise mobile apps. In-depth interviews with developers targeting this market were carried out and provide a unique perspective of the current challenges and trends.
The market for enterprise mobile apps has introduced new services and service providers. Both traditional enterprise software vendors and emerging mobile only vendors are described in terms of their current and expected activity in the enterprise mobility market. This section will be a valuable aid in identifying potential business opportunities for the future.
The trends and challenges section is a central component of market report. Trends and challenges as well as well-constructed projections provide the core content upon which insights and the market outlook is based.
The Enterprise Mobile App Market Status Report 2012 covers 5 major aspects:
1) Characteristics of the market for mobile apps in the enterprise
This chapter explores the drivers of the mobile app adoption within enterprises and explains in detail the mobile app value chain.
2) Status of mobile apps in enterprises
This chapter explores how companies are currently using mobile apps. It describes companies policies with regards to mobile devices in use, issues that hinder adoption, usage and benefits of apps currently deployed, sourcing and distribution channels, planned investment and future plans with regards to adoption.
3) The status of enterprise apps sourcing
This chapter provides an overview of the offerings currently available within the consumer app ecosystem by making a distinction between “Core Enterprise” and enterprise relevant/ irrelevant apps. It also describes the offerings of traditional enterprise software vendors, OEM/ Hardware vendors, OS providers, and “mobile first” vendors.
4) Mobile device and app management
This chapter describes the current status of MDM (Mobile Device Management) and MEAPs (Mobile Enterprise Application Platforms) and service providers. It also includes a detailed description of the top 5 vendors in both MDM and MEAP.
5) Trends and challenges in the enterprise mobile app market
This chapter shows the main trends and challenges in enterprise mobility by focusing on four major areas: Apps, app developers, vendors and service providers, and security, management and policy.
3 Characterizing the market for mobile apps in the enterprise
3.1 Drivers of mobile app adoption
3.2 Enterprise mobile app value chain
3.3 Scope of the report
4 Status of mobile apps in the enterprise
4.1 How companies are using enterprise apps
4.1.1 Mobile device policy in the enterprise
4.1.2 Current and planned usage/functionality of mobile enterprise apps
4.1.3 Mobile enterprise app sourcing, platforms and distribution
4.1.4 Planned investments in enterprise apps and downloads
4.1.5 Barriers to adoption and issues of security
4.1.6 Benefits associated with app usage
5 Status of enterprise apps sourcing
5.1 Enterprise-relevant apps within the consumer apps ecosystem
5.1.1 Overview of stores and enterprise-relevant categories
5.1.2 Apps with high relevance for the enterprise
5.1.3 the 10 categories of “Core enterprise” apps
5.2 Enterprise-oriented mobile service offerings (legacy and emerging vendors)
5.2.1 Status of mobile offerings from traditional enterprise vendors
5.2.2 Status of mobile offerings from oem/hardware vendors
5.2.3 Status of mobile enterprise offerings from mobile os leaders
5.2.4 Status of mobile offerings from “mobile first” vendors
6 Mobile device and app management
6.1 Status of mobile device management (mdm) systems illustrated along top 5 vendors
6.2 status of Mobile enterprise application platforms (meaps) illustrated along top 5 vendors
7 Outlook: enterprise app market trends and challenges
8 About research2guidance
9.1 Enterprise mobile apps: reality check survey participants
9.2 List of business apps surveyed
9.3 additional examples of core enterprise app developer types
List of Figures:
Figure 1: The proliferation of mobile devices
Figure 2: Factors driving the growth of mobile apps in the enterprise
Figure 3: Enterprise mobile app value chain
Figure 4: Vendors and service providers along the enterprise mobile app value chain
Figure 5: Broad classification of apps employed by the enterprise
Figure 6: Enterprise mobile devices policies (status quo and anticipated changes)
Figure 7: Mobile enterprise apps and their evolving importance
Figure 8: Enterprise deployment of b2e mobile apps by department
Figure 9: Enterprise deployment of b2p mobile apps by function
Figure 10: Enterprise deployment of b2c mobile apps by function
Figure 11: Types of apps planned to be launched during 2012 and 2013
Figure 12: Mobile platforms running enterprise apps
Figure 13: Current and planned development/sourcing of mobile apps
Figure 14: Enterprise mobile app distribution
Figure 15: Estimated investment in enterprise mobile apps in the next 2 years (in us$)
Figure 16: Change in annual budget for the development and management of mobile apps over next three years
Figure 17: total downloads number of b2c of apps
Figure 18: Barriers to mobile enterprise app implementation
Figure 19: Experienced benefits of using b2c apps
Figure 20: Experienced benefits of using b2e apps
Figure 21: Experienced benefits of using b2p apps
Figure 22: Total number of apps in os/oem stores (Q2 2009 – Q4 2011)
Figure 23: Number of potentially relevant off-the-shelf enterprise apps
Figure 24: Enterprise App Penetration in Major App Stores (q1 2012)
Figure 25: Paid vs. free apps & share of paid apps in enterprise-relevant categories
Figure 26: Share of apps in app stores according to their relevance for enterprises
Figure 27: Types of vendors targeting enterprise mobility
Figure 28: Sap app store apps by operating system
Figure 29: Example of sap app pricing categories
Figure 30: Cisco and lenovo app store comparison
Figure 31: Selection and source categories for apple's @work selection
Figure 32: Free and paid apps in apple's @work selection
Figure 33: Oomniza asset suite app
Figure 34: Taptera ""collateral"" for ipad
Figure 35: Survey respondents by region and country
Figure 36: Survey respondents by industry and country size
List of Tables:
Table 1: Classification of business apps
Table 2: Business app survey average displayed price results
Table 3: Categorization of “core enterprise” apps
Table 4: Examples of “audit/Evaluation” apps
Table 5: Examples of “business Intelligence” apps
Table 6: Examples of “collaborative” apps
Table 7: Examples of “crm” apps
Table 8: Examples of “erp” apps
Table 9: Examples of “it” apps
Table 10: Examples of “manufacturing/engineering/farming” apps
Table 11: Examples of “organizational/operational” apps
Table 12: Examples of “sales/marketing” apps
Table 13: Examples of “service” apps
Table 14: Overview of select traditional enterprise vendors’ mobile offerings
Table 15: Mobile enterprise app market trends
Table 16: Mobile enterprise app market challenges
Table 17: Examples of “mobile first” developers
Table 18: Examples of “back-end mobility” developers
Table 19: Examples of “diverse portfolio” developers
Some of the 476 survey participants include:
- American Express Travel
- Barnes and Noble Digital Products
- Citrix Online
- Ericsson Nikola Tesla
- Euro RSCG
- General Motors
- Havs Media
- Hennes & Mauritz
- Hitachi Data Systems
- IDS Infotech
- JP Morgan
- Marks &Spencer
- Motorola Solution
- NIIT Technologies
- Thomson Reuters
- Wincor Nixdorf