Critical Factors for Choosing a Marketing Agency in the Global Construction Supplier Industry 2012-2013: Survey Snapshot

Timetric, May 2012, Pages: 27

Synopsis
- This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading construction industry executives. The opinions and forward looking statements of 218 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents
- The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
- Key topics covered include critical success factors by suppliers, critical success factors by region and critical success factors by company turnover

Summary
“Critical Factors for Choosing a Marketing Agency in the Global Construction Supplier Industry 2012–2013: Survey Snapshot” is a new report by Timetric. This report gives you access to supplier opinions on the critical factors to consider when choosing a marketing agency. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and company size.

Scope
The report features the opinions of global construction industry respondents related to the following:
- Factors for choosing a marketing agency

Reasons To Buy
- Provides information about the critical factors for choosing a marketing agency

Key Highlights
NA

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Critical Success Factors for Choosing a Marketing Agency
2.1 Critical success factors by suppliers
2.2 Critical success factors by region
2.3 Critical success factors by company turnover
3 Appendix
3.1 Survey Results - Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

List of Tables
Table 1: Total Global Construction Industry Survey Respondents by Company Type, 2012
Table 2: Global Construction Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Construction Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Construction Industry Buyer Respondents by Region (%), 2012
Table 5: Global Construction Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Construction Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Construction Industry Supplier Respondents by Region (%), 2012
Table 8: Critical Success Factors: Construction Equipment and Materials Suppliers (%), 2009-2012
Table 9: Critical Success Factors: Other Construction Industry Suppliers (%), 2009-2012
Table 10: Critical Success Factors by Region (%), 2012
Table 11: Critical Success Factors by Company Turnover (%), 2012
Table 12: Survey Results - Closed Questions

List of Figures
Figure 1: Critical Success Factors: Construction Equipment and Materials Suppliers (%), 2009-2012
Figure 2: Critical Success Factors: Other Construction Industry Suppliers (%), 2009-2012

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