• 1-800-526-8630U.S. (TOLL FREE)
  • 1-917-300-0470EAST COAST U.S.
  • +353-1-416-8900REST OF WORLD
Key Marketing Aims of Suppliers for 2012-2013 in the Global Hotel Supplier Industry: Survey Snapshot - Product Image

Key Marketing Aims of Suppliers for 2012-2013 in the Global Hotel Supplier Industry: Survey Snapshot

  • ID: 2155210
  • June 2012
  • Region: Global
  • 31 pages
  • Timetric

Synopsis
- This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
- The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
- The report covers data and analysis on key marketing aims of suppliers

Summary
Key Marketing Aims of Suppliers for 2012–2013 in the Global Hotel Supplier Industry: Survey Snapshot is a new report by Timetric that analyzes the sales tactics of leading suppliers. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope
The report features the opinions of global hotel industry respondents related to the key marketing goals of suppliers.

Reasons To Buy
- Secure stronger customer relationships by understanding the key marketing goals

Key Highlights
NA

Note: Product cover images may vary from those shown



1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Key Marketing Aims of Suppliers for 2012?2013
2.1 Key marketing aims by region
2.2 Key marketing aims by company turnover
2.3 Key marketing aims by revenue growth expectations
3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

List of Tables
Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2012
Table 2: Global Hotel Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Hotel Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Hotel Industry Buyer Respondents by Region (%), 2012
Table 5: Global Hotel Supplier Respondents by Job Role (%), 2012
Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Hotel Supplier Respondents by Region (%), 2012
Table 8: Key Marketing Aims of Hotel Suppliers (%), 2012
Table 9: Key Marketing Aims by Revenue Growth Expectations (% 'Important' Responses), 2012
Table 10: Survey Results - Closed Questions

List of Figures
Figure 1: Key Marketing Aims of Hotel Suppliers (%), 2012
Figure 2: Key Marketing Aims by Region (% 'Important' Responses), 2012
Figure 3: Key Marketing Aims by Company Turnover (% 'Important' Responses), 2012

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos