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Mobile prepaid tariffs: operators' strategies for meeting increasingly diverse consumer needs
Analysys Mason Group, March 2012, Pages: 29
Operators must structure their prepaid tariffs to cater for a growing range of use case scenarios, while rewarding higher spend by adopting 'the more you spend, the more you save' tariff structures.
As smartphone penetration increases in developed countries, prepaid tariffs must now be flexible enough to cater for new use case scenarios. This Viewpoint highlights and analyses the approaches taken by mobile operators from a range of countries.
This Viewpoint provides:
-an analysis of prepaid tariff structures
-an overview of operator prepaid strategies
-examples drawn from ten countries: Austria, the Czech Republic, Denmark, France, Germany, the Netherlands, Poland, Singapore, the UK and the USA
-mobile KPIs for individual countries.