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SOFTBANK MOBILE’s Wireless City Planning is to deploy an advanced network in Japan Product Image

SOFTBANK MOBILE’s Wireless City Planning is to deploy an advanced network in Japan

  • Published: February 2012
  • Region: Asia
  • 8 Pages
  • Analysys Mason Group

Operators in countries with extensive fibre infrastructure should consider a consolidated baseband approach for quick and inexpensive network deployment.

SOFTBANK MOBILE has responded to competing operator NTT DOCOMO's deployment of LTE in December 2010, and the loss of exclusivity to carry the iPhone in Japan, by refocusing its efforts on positioning itself as a technologically progressive operator – culminating in the proposed launch of Japan’s fastest 4G network. In this case study, we examine a number of factors that have made it possible for Wireless City Planning – the arm of SOFTBANK responsible for network deployment – to expeditiously roll out a competitive network.

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