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Four-S Fortnightly Indian Mediatainment Track - Issue 5
Four-S Services, May 2012, Pages: 8
Issue: 18th May – 31st May 2012
FY13: Re-invent, Re-grow
India’s GDP has declined to reach a 9 year low. With ad revenues’ dependency on GDP, FY13 looks like another tough year for the media industry.
Listed leader Zee has been optimistic about FY13 outlook despite 12% decline in Q4 ad revenues. Zee forecasts industry to grow at 8-10% in FY13 while it aims to grow faster by increasing market share of its own channels, and the increasing subscription revenues. The second listed player Sun TV had a tough FY12, due to political issues. It is likely to face further headwinds in FY13.
Regional media and retail advertising have done better on the whole as compared to the national. Print players have grown by geographic expansion but were hit by higher newsprint costs due to Rupee’s fall. In its earnings call, DB Corp revealed that while retail advertising grew over 20%, corporate advertisement remained a concern. Radio leader ENIL is confident of over 10% revenue growth for FY13.
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