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PhoCusWright's U.S. Business Traveler: Managed, Unmanaged and Rogue Product Image

PhoCusWright's U.S. Business Traveler: Managed, Unmanaged and Rogue

  • Published: February 2012
  • Region: United States
  • 50 Pages
  • PhoCusWright

Demand for business travel has recovered substantially after its 2009 plummet, but driving growth in the years ahead will prove more challenging for travel companies than in the past. Effectively catering to the wants and needs of business travelers will be increasingly important for industry players hoping to grow their share in this lucrative segment.

PhoCusWright's U.S. Business Traveler: Managed, Unmanaged and Rogue helps travel companies gain holistic perspective from the range of business travelers in the U.S., including both those who are managed by a corporate travel policy and those who are not. Unmanaged business travelers represent tremendous opportunity and command billions of travel dollars – but they can be elusive targets. And with unprecedented marketplace transparency and robust travel planning tools available to all, there are more enticements than ever for managed travelers to go rogue. This in-depth study of business travelers explores these issues and more, uncovering key trends impacting the business travel marketplace.

Report topics include:

- Differences among managed (compliant and non-compliant) and unmanaged travelers

- General READ MORE >

Section One: Overview, Methodology and Research Highlights
- Overview
- Methodology
- Research Highlights

Section Two: General Business Travel Behavior
- Quick Stats
- Incidence of Travel Policy
- Business/Leisure Crossover
- Trip Frequency and Duration
- Purpose of Trips and the Impact of Video Conferencing
- Travel Components
- Travel Expenditure
- Off-Hours Activities

Section Three: Formal and Informal Business Travel Policies
- Quick Stats
- Flexibility of Travel Policies
- Policy Compliance
- Reasons for Going Rogue
- Managed Traveler Program Sentiment
- Additional Travel Policies

Section Four: Travel Planning
- Quick Stats
- Travel Booking Decision Factors
- Shopping Channels
- Booking Channels
- Ease of Business Travel Processes
- Differentiation from Leisure Travel Planning

Section Five: Demographics
- Position
- Number of Employees
- Household Size
- Children in Household
- Household Income
- Education
- Age
- Gender
- Employment

LIST OF TABLES

Business Traveler Population

Incidence of Travel Policy: Managed vs. Unmanaged

Managed Travelers by Position and Company Size

Incidence of Trip Types

Business Travel Statement: % Strongly Agree + Slightly Agree

Number of Business Trips

Share of All Business Trips and Leisure Extensions by Length

Business Trips by Primary Purpose

Web-based Presentation/Video Conferencing Replacing Business Travel

Type of Business Trips Replaced by Web-based Options

Business Travel Components

Average Annual Business Travel Spend by Gender and Age

Average Annual Business Travel Spend by Policy Type and Position

Off-Hours Activities

Company's Travel Policy

Company's Travel Policy - How I Book My Travel

Adherence to Travel Policy

Managed Travelers Who Always Comply with Policy

Reasons for Not Following Corporate Travel Policy

Travel Policy Statement

Business Travel Processes

Pre-Trip Authorization Requirements

Business Travel Booking Decision Factors: % Very Important + Substantially Important

Information Sources Used for Business Travel Products Booking Decision

Websites/Apps Used for Business Travel Booking Decision

Reasons for Using Particular Websites

Business Travel Products Booking Channels

Ease of Business Travel Aspects: Managed

Ease of Business Travel Aspects: Unmanaged

Unmanaged Travelers: Business Differentiation From Leisure

PhoCusWright fielded an online consumer survey September 2-10, 2011 through Global Market Insite, Inc. The survey targeted the general U.S. population that travels for business. To qualify for participation in the study, respondents were required to have taken at least one business trip in the past 12 months that included a flight and/or paid lodging.

For the purposes of this study, PhoCusWright defined managed travelers as those whose business trips are governed by a policy that covers which suppliers they use and/or what channel(s) they use to book. Because the natural incidence of managed travel is low relative to the unmanaged group, PhoCusWright established a quota during data collection in order to ensure a minimum of 800 managed respondents. With quota, the ratio of managed to unmanaged business traveler respondents was 38% to 62%, respectively. The study results are weighted to reflect the ratio that would have occurred had the quota not been implemented (30% managed to 70% unmanaged).

PhoCusWright received a total of 2,053 qualified responses, and the respondent pool can be projected with confidence onto the U.S. online business traveler population. The error interval for analysis is +/-2.2% at a 95% confidence level.

Based on data from the U.S. Census Bureau and PEW Research, PhoCusWright projects the number of U.S. adults with Internet access who have taken at least one business trip (as previously defined) to be 30.7 million people in 2011 (see Figure 1). These travelers represent 13% of the total U.S. adult population.

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
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