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Travel Innovation and Technology Trends: 2012 and Beyond Product Image

Travel Innovation and Technology Trends: 2012 and Beyond

  • Published: April 2012
  • Region: World
  • 26 Pages
  • PhoCusWright

Most travel industry professionals cannot remember the last time there was a monumental change in the travel distribution system. The core flow of travel distribution – supplier to GDS to point of sale – has been structurally sound, withstanding (and even enabling) the advent of online travel agencies (OTAs), metasearch, and many other technology-fueled changes. Indeed, most industry pundits have been looking for the "next big thing." It is unlikely, however, that there will ever be a "next big thing" – the travel distribution system will instead suffer "death by a thousand cuts." The year 2012 is shaping up as the time where advances in technology will deliver a significant number of those cuts, setting the stage for a major but gradual reshaping of travel distribution.

So, 2012 is a pivotal year for travel companies. New tools to market and merchandise, the institutionalization of social e-commerce, effective collection and use of business intelligence, fragmentation of content, and empowerment of global and mobile information will all affect the future of travel distribution.

Travel business executives face a major test of leadership: Ride the wave of the past or pivot to intelligently embrace the future.

Introduction

Key Trends

Trend 1: Technology compensates for content fragmentation and a multidimensional supply chain

Trend 2: Social media is the cornerstone of marketing strategy

Trend 3: The digital divide between technology haves and have-nots narrows, providing greater purchasing reach

Trend 4: Business intelligence at every level - the new face of successful travel companies

Trend 5: Meeting the expectations of the modern consumer: Today's travel companies are living laboratories

Trend 6: GDSs extend content sources, walled gardens evolve

Trend 7: Capabilities of the mobile platform converge - users achieve true mobile empowerment

Trend 8: Semantic technology (finally) becomes relevant in the travel value chain

Trend 9: Big data, cloud computing and logical data warehouses are a big deal for travel distribution

Trend 10: Travelers enjoy technology-enabled service delivery

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
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