European Consumer Mobile Pricing
Pure Pricing, May 2013
Full Package Annual Subscription
Mobile markets in Europe are evolving and the pricing of products is the key lever which determines success of operators within the market, whether that be measured through market share or profitability. Over recent years we have seen the emergence of smartphones and data enabled networks which have brought additional dimensions to price and products to sell. Operators can no longer deliberate just the pricing of voice, but must also consider access to internet via mobile, tablet and laptop. There is increasing pressure to find innovative ways to price both voice and data in order to ensure that economic returns are achieved and market share targets are met
Pure Pricing undertakes a quarterly research programme recording the latest mobile pricing developments across France, Germany, Italy, Spain and UK. This premium annual subscription package includes all the outputs of this research programme:
1. Mobile Pricing Database for all network operators in five territories (France, Germany, Italy, Spain and UK) on a quarterly basis
2. Mobile Pricing Best Practice ... International innovation - a quarterly newsletter identify pricing developments across the five territories and giving Pure Pricing's view on these propositions with respect to Mobile Pricing Best Practice
3. European mobile pricing cost of ownership analysis on a quarterly basis (France, Germany, UK)
Following people are recommended to buy this product:
- mobile operators looking to generate new ideas for pricing of mobile
- regulators looking to understand pricing trends
- consultancies looking for case study examples of pricing in practice
- consultancies, investors, network operators and handset manufacturers looking to benchmark pricing across markets
- research institutes looking for data to populate models
Products Mentioned:
Mobile, plans with handsets, sim-only plans, pre-pay, mobile internet, mobile broadband, iPhone, Samsung Galaxy S3
France:
- Bouygues,
- Orange,
- SFR,
- Free
Germany:
- Base (E-Plus),
- O2,
- T-Mobile,
- Vodafone
Italy:
- Three,
- TIM,
- Vodafone,
- Wind
Spain:
- Movistar,
- Orange,
- Vodafone,
- Yoigo
UK:
- Three,
- O2,
- Orange,
- T-Mobile,
- Vodafone
Product Samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
All rights reserved. © Copyright 2013 Research and Markets WWW4
Terms and Conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network
