Research And Markets Research And Markets

The Global Business of Poker: Fourth Edition

  • ID: 2155817
  • August 2013
  • Region: Global
  • 450 Pages
  • IGamingBusiness
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Much has changed within online poker over the last few years. That's why iGaming Business have produced a brand new 4th edition of The Global Business of Poker that will address many of the questions you may now be asking, such as: has the demand for online poker peaked? What are the effects of rakeback on margins? What are the full consequences of ‘Black Friday' and what potential is there for online poker if the US opens its doors again?

The Global Business of Poker (4th edition) offers you a comprehensive overview of the key markets and includes forecasts up to 2015. If you are in the business of online poker you cannot afford to miss out on this essential business intelligence.

This valuable report will allow you to develop and execute a successful online poker experience and give you the key data and analysis to allow you to easily identify and exploit new opportunities. The Global Business of Poker gives you in-depth analysis on the factors affecting growth in the industry; including the Smartphone revolution and it's affect on poker offerings and how social gaming is now part of the online poker mix. You will find a range of intelligence to inform and shape your business strategy.

The 4th edition is unrivalled in the breadth and depth of case studies READ MORE >

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About the Author
Executive Summary

Chapter 1: Introduction
1.1 Overview
1.2 The Online Poker Boom
1.3 The History of Online Poker
1.3.1 ‘Black Friday'
1.4 Is Poker a Sport?
1.5 Overviews of Online Poker Markets
1.5.1 North America
1.5.2 Latin America
1.5.3 Europe
1.5.4 Asia-Pacific
1.5.5 Africa

Chapter 2: Major Poker Properties Globally
2.1 Introduction
2.2 Major Federations and Alliances in Poker
2.2.1 The International Federation of Poker (IFP)
2.2.2 United States Poker Federation (USPF)
2.2.3 The UK Poker Federation (UKPF)
2.3 Major Tournaments and Televised Events (see also Chapter 6)
2.3.1 Global Poker Events
2.3.2 North American Poker Tours
2.3.3 Latin American Poker Tours
2.3.4 European Poker Events
2.3.5 Asia Pacific Poker Tours
2.3.6 African Poker Tours

Chapter 3: The Online Poker Market: Major Operators
3.1 Introduction
3.2 Main Types of Poker Site
3.3 The Major Online Poker Operators
3.3.1 Online Poker Traffic Reports
3.4 Leading Poker Site Profiles
3.4.1 PokerStars
3.4.2 Titan Poker
3.4.3 PartyPoker
3.4.4 Bwin Poker
3.4.5 Everest Poker
3.4.6 Ladbrokes Poker
3.4.7 Hollywood Poker
3.4.8 Carbon Poker
3.4.9 888 Poker
3.4.10 Bodog Poker
3.4.11 PKR
3.4.12 Chilipoker
3.5 Obituary: What Has Happened to Full Tilt Poker?

Chapter 4: Poker on Mobile and Tablet Devices
4.1 Introduction
4.1.1 Phones Are Getting Smarter
4.1.2 Tablets
4.2 Growth in Mobile Gaming
4.3 Roll Out of Mobile Poker
4.3.1 WAP was the way
4.3.2 Apps begin to shine
4.4 Mobile Poker Case Studies
4.4.1 Bet365 Poker
4.4.2 Bwin Poker
4.4.3 Cake Poker
4.4.4 Enterra Poker
4.4.5 Live Holdem Poker Pro
4.4.6 PokerStars
4.4.7 Switch Poker
4.4.8 Terminal Poker
4.4.9 Zynga Poker LIVE App

Chapter 5: Poker and Social Media
5.1 Introduction
5.2 Social Gaming Popularity
5.2.1 Social Gaming Defined
5.3 Social Gaming Channels
5.4 Social Media and Poker
5.4.1 Texas Hold'em Poker (Zynga)
5.4.2 Super Texas Hold'em Poker (Soft Reklam)
5.4.3 Texas Poker (Kamagames)
5.4.4 Poker Palace (Playdom/Caesar's Entertainment)

Chapter 6: Poker and Television
6.1 Introduction
6.2 Production Issues
6.3 Fall-out from Black Friday
6.4 Poker Channels
6.4.1 Poker Channel Economics
6.4.2 Dedicated Poker Channels
6.5 Broadband Streaming of Poker
6.6 Poker Programming
6.6.1 Televised Events/Tournaments
6.6.2 Poker-Themed Game Shows
6.7 Pros and Cons of Televised Poker

Chapter 7: Business Models in Online Poker
7.1 Introduction
7.2 How Online Poker Works
7.2.1 Opening an Online Poker Account
7.3 Networks and Liquidity
7.4 Online Poker Fees/Rakes/Charges
7.4.1 The Rake From Cash/Ring Games
7.4.2 Tournament Fees and Structures
7.4.3 Rakebacks
7.4.5 Online Versus Offline Rakes
7.5 Costs in Setting Up a Poker Site

Chapter 8: Marketing and Sponsorship by Poker Operators
8.1 Introduction
8.2 Measuring Success
8.2.1 Attracting Customers
8.2.2 Retaining Customers
8.3 Best Practice Marketing Strategies in Poker
8.3.1 Search Engine Optimisation (SEO)
8.3.2 Advertising
8.4 Affiliate Marketing
8.5 Sponsorship by Poker Operators

Chapter 9: Regulation
9.1 Introduction
9.2 Games of Skill Versus Games of Chance
9.3 Regulation Overviews by Major Online Poker Market
9.3.1 North America
9.3.2 South America
9.3.3 Pan-European Regulation
9.3.4 Asia-Pacific Regulation
9.3.5 Africa

Chapter 10: Outlook for Online Poker
10.1 Introduction
10.2 Barriers to Growth for Online Poker
10.2.1 Global Recession
10.2.2 Broadband and Mobile Growth
10.2.3 Legislation and Regulation
10.3 What is Next for Online Poker?
10.3.1 More Consolidation
10.3.2 More Land-based Gaming Brands Entering the Market
10.3.3 More Positioning to Enter the US Market
10.3.4 More Targeting of Growth Markets
10.3.5 More Cross-selling of Products
10.3.6 Greater Efforts to Hold Onto Existing Players
10.3.7 More Innovation/Production of Offerings and Formats
10.3.8 More Poker on Smartphones and Tablets
10.3.9 More Social Poker Games
10.3.10 More Localisation
10.3.11 Better Security
10.3.12 More Player Engagement
10.3.13 Increasing Use of Sponsorship
10.3.14 Less Poker on Television but Higher Quality
10.3.15 Resurgence in Land-based Play
10.3.16 Poker Will Have to Rethink its Business Model
10.4 Winners and Losers in Online Poker rooms
10.4.1 Winners
10.4.2 Losers

Appendix 1: Playing Poker

Appendix 2: All Known Poker Sites, March 2012

Appendix 3: Top Prizes at Poker Events

Appendix 4: Global Forecasts for Remote Poker by Gross Win, 2011-2015 ($)

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown