WeConnectFashion USA Women's Market Research 2013 Edition
WeConnectFashion, May 2012, Pages: 89
The WeConnectFashion USA Women's Market Research Report provides in-depth analysis focused on the entire US Womenswear industry in one superb, value-price package. The report contains market intelligence -- statistics, major competitor profiles, and projections -- for assessing marketplace opportunities.
The WeConnectFashion USA Women's Market Research Report is ideal for assisting in business plan development, major business decisions, new product design and launches and for identifying key industry players, marketing vehicles and entry barriers in the US women's garment industry.
The 2013 edition of the WeConnectFashion USA Women's Market Research Report covers the women's apparel market.
Executive Summary
"The woman is the most perfect doll that I have dressed with delight and admiration." — Karl Lagerfeld
The sheer fact that, by nature, many women are competitive shoppers makes the volume and market share a visible win for retailers. Although there is an upward shift in men shopping for themselves, there is always a clear understanding that the fashion empires are ruled by the shopping habits of women.
With the economy starting to shape up for the first time since the recession hit, we have high expectations for the next 2-5 years for the women’s wear market. Although the unemployment rate is still high, at 8.1%, people are starting to become more optimistic about the future of their finances. Women in general still feel the competitive edge and therapeutic need to shop. They are buying new clothes in the hopes of getting more job interviews than in the previous year. Women are also generally shopping for both their spouses and children. This reminds us that the more she is the store the more likely she is to try something on for herself and/or consider a personal purchase.
An unseasonably warm Spring and early Easter brought better than expected sales for many US retailers, as shoppers largely chose retail therapy over stay-at-home worries on higher fuel prices and other concerns. Combined sales for the months of March and April, apparel and accessories specialty stores generated $xx.xx billion in seasonally adjusted sales, xx percent above the year-ago level. General merchandise stores improved xx percent to $xxx.xx billion, while department stores had a decrease of 1.1 percent to $xx.xx billion. In the face of rising costs, shopper mood was helped by an improving labor market with unemployment rate declining to 8.1% in April and nonfarm payrolls rising, analysts said. Their pockets also were fuller with a xx% payroll tax reduction and higher-income tax refunds, they said.
Heading into the second half of 2012, rising apparel and other costs looming on the horizon will be a concern, analysts said. With cotton prices rising every month, retailers are expected to raise apparel prices by about xx-xx% heading into the second half, adding pressures to consumers who are already paying more at the pump and at supermarkets.
Analysts said a better measure of underlying consumer demand would be to combine results for March and April, when the effect of Easter falling on April 8 this year instead of April 24 last year is stripped out. According to the International Council of Shopping Centers, March 2012 sales rose at the top end of its forecast range, or xx%, forecasts April sales to rise xx% with the Easter shift.
Among other notable results in Q1, Ralph Lauren again led the way with sales up 29%, sharply higher than analysts expected, driven by gains in its wholesale and retail departments.
The womenswear industry is expected to grow xx-xx% this year. As the statistics clearly show, women are going back to their wardrobes and starting to spend on dependable brands. We will see a shift to even more online sales of apparel as women begin to trust shopping virtually. Retailers are listening to their customers more than ever, as customer is king. Social media and interaction will be a continuing trend in the next three years.
I. Executive Summary
II. Market Definition
III. Market Profile
- Market Size
- Market Share
- Market Growth
- Market Forecast
- Market Driver
- Market Structure
IV. Market Drivers
- Trends
- Opportunities
- Threats
- Entry Barriers
- Key Success Factors
- Fashion Trends
V. Market Competitors
- Strengths and Weaknesses
- Products
- Market Share
- Distribution
- Customer Pricing
- Promotion Strategies
- Product Development
- Expansion Plans
VI. Customer Profile
- Market Segmentation
- Demographics
- Products Purchased
- Price and Payment Terms
- Customer Expectations
- Service
- Delivery
- Specifications
- Brand Loyalty
VII. Retail Distribution
- US Retail Updates
- Category News
- Retail Channels
- Pricing Structures
- Quick Retail Facts
VIII. Advertising, Media, & Promotion
- Traditional
- Social Media
- Celebrity Power
- Product Placement
IX. Socio-Economic Data
X. Appendix
US Women's Apparel Sales. 2008-2013
US Women's Apparel Sales Percentage Change. 2008-2013
US Women's Apparel Market Share
US Retail Sales Forecast of ""Womens Clothing"" 2012-2013
Key Item Trend Forecast
Key Color Trend Forecast
Planned Purchases of Denim in Next 12 Months vs Last 12 Months
US Female Population by Age
Plus Size Sales. 2004-2014
Teen Shopping Statistics
SWOT Analysis Matrix
- Jones New York
- Ann Inc
- VF Corp
- Gap Inc
Market Share Chart
- Jones New York
- Ann Inc
- VF Corp
- Gap Inc
US Asian Population. 2000-2010 Census
US African American Population. 2000-2010 Census
Female Population in the US By Age
Facebook Most Followed Internet Retailers (advertising & media section)
Twitter Most Followed Industries (advertising & media section)
Youtube Most Followed Internet Retailers (advertising & media section)
Pinterest Most Followed Internet Retailers (advertising & media section)
FaceBook User Growth (advertising & media section)
Top 10 Celebrity Names (advertising & media section)
US Inflation Rate
US Unemployment Rate
US GDP Growth Rate
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