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Product Concept Testing: Practical Steps to Research Success Product Image

Product Concept Testing: Practical Steps to Research Success

  • Published: September 2012
  • Region: Global
  • 44 Minutes
  • Research Rockstar

Are you planning to test new product concepts? Avoid common challenges by learning how to plan and manage the study. This fast-paced class gets right to the point of how to choose a research approach for product concept testing studies, common analytical options, and best practices for delivering the results.

Per student fee includes narrated, interactive content, and replay access for 60 days.

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