- Language: English
- 112 Pages
- Published: October 2013
Product Concept Testing: Practical Steps to Research Success
- Published: September 2012
- 44 Minutes
- Research Rockstar
Are you planning to test new product concepts? Avoid common challenges by learning how to plan and manage the study. This fast-paced class gets right to the point of how to choose a research approach for product concept testing studies, common analytical options, and best practices for delivering the results.
Per student fee includes narrated, interactive content, and replay access for 60 days.