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Product Concept Testing: Practical Steps to Research Success

  • ID: 2156691
  • September 2012
  • 44 Minutes
  • Research Rockstar
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Are you planning to test new product concepts? Avoid common challenges by learning how to plan and manage the study. This fast-paced class gets right to the point of how to choose a research approach for product concept testing studies, common analytical options, and best practices for delivering the results.

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Per student fee includes narrated, interactive content, and replay access for 60 days.

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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Our Clients

  • Appareo Systems, LLC.
  • Continental Outdoor Media Ltd.
  • Google, Inc.
  • Just One Eye
  • Illumina, Inc.
  • Trans-Lux Corporation