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Critical Factors for Choosing a Marketing Agency in the Airport Industry - 2012-2013 : Survey Snapshot Product Image

Critical Factors for Choosing a Marketing Agency in the Airport Industry - 2012-2013 : Survey Snapshot

  • ID: 2158786
  • June 2012
  • 35 pages
  • iCD Research

Synopsis
- Analysis of opinions drawn from leading airport industry executives
- Analysis on how media spend, marketing, sales strategies and practices are set to change in the airport industry in 2012-2013
- Analysis of the marketing and sales strategies of leading airport industry suppliers

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading airport industry executives. It analyzes how procurement expenditure, business strategies and practices in the airport industry are set to change in 2012-13. This report gives you access to the category-level supplier selection criteria of leading purchase decision makers. The report also identifies future growth of buyers and suppliers. The report also provides access to information categorized by region, company type and size.

Scope
- The opinions and forward looking statements of 201 industry executives have been captured in our in-depth survey, of which 40% represent Director and C-level respondents.
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers READ MORE >

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1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Global Airports Industry: Profile of Survey Respondents
1.4.1 Global airports industry: profile of buyer respondents
1.4.2 Global airports industry: profile of supplier respondents
2 Critical Success Factors for Choosing a Marketing Agency
2.1 Critical success factors by region: global airports industry suppliers
2.2 Critical success factors by company turnover: global airports industry suppliers
3 Appendix
3.1 Full survey results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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