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Key Marketing Aims of Suppliers for Mining Industry - 2012-2013 : Survey Snapshot Product Image

Key Marketing Aims of Suppliers for Mining Industry - 2012-2013 : Survey Snapshot

  • Published: June 2012
  • 26 pages
  • iCD Research

Synopsis
- Analysis of opinions drawn from leading mining industry executives.
- Analysis of the key marketing aims for suppliers.

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading mining industry executives. It analyzes how marketing expenditure, business strategies and practices in the mining industry are set to change in 2012-13. The report also identifies key important factors for retaining and acquiring customers. The report also provides access to information categorized by region, company type and size.

Scope
- The opinions and forward looking statements of 250 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- This report covers data and READ MORE >

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Mining Industry Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Global Mining Industry 2012: Key Marketing Aims of Suppliers
2.1 Key marketing aims of suppliers
2.2 Key marketing aims of suppliers by region
2.3 Key marketing aims of suppliers by company turnover
2.4 Key marketing aims of suppliers by revenue growth expectations
3 Appendix
3.1 Global Mining Industry Survey Results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
Site License The report will be emailed to you. The report is sent in PDF format. This is a site license, allowing all users within a given geographical location of your organisation access to the product.
Enterprisewide The report will be emailed to you. The report is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.
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