Suppliers' Future Investment in Marketing and Sales Technology in the Pharmaceutical Industry - 2012-2013 : Survey Snapshot

iCD Research, June 2012, Pages: 31

Synopsis
- Analysis of opinions drawn from leading pharmaceutical industry executives.
- Analysis on the global pharmaceutical industry suppliers' future investment in marketing and sales.

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading pharmaceutical industry executives. It analyzes how future investment in marketing and sales in the global pharmaceutical industry are set to change in 2012-13. The report also provides data on suppliers future marketing and sales investment by region and by company turnover in the global pharmaceutical industry.

Scope
- The opinions and forward looking statements of 247 industry executives have been captured in our in-depth survey, of which 51% represent Director and C-level respondents.
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- Key topics covered include future investment in marketing and sales in the global pharmaceutical industry.

Reasons To Buy
- This report will help you to drive revenues by understanding future product investment areas and growth regions.
- This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.
- This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
- This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.

1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Pharmaceutical Industry
1.4.1 Profile of buyer respondents: global pharmaceutical industry
1.4.2 Profile of supplier respondents: global pharmaceutical industry
2 Global Pharmaceutical Industry Suppliers’ Future Investment in Marketing and Sales
2.1 Investment in marketing and sales by region: global pharmaceutical industry suppliers
2.2 Investment in marketing and sales by region: global pharmaceutical industry suppliers
2.3 Investment in marketing and sales by turnover: global pharmaceutical industry suppliers
3 Appendix
3.1 Global Pharmaceutical Industry Survey Results - Closed Questions
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

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