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Colombia - Mobile Market - Overview, Statistics and Forecasts
Paul Budde Communication Pty Ltd, June 2012, Pages: 15
Colombia's mobile penetration is about 7% lower than average for Latin America and the Caribbean. This is, actually, more than would be expected considering the country's low economic indicators. Although the market has slowed down, it holds significant growth potential, particularly in the areas of mobile broadband and value-added services. The years 2011/2012 have brought significant changes to the Colombian mobile environment, with the launch of several MVNOs and the arrival of 4G/LTE technology, among others.
Three mobile network operators dominate the Colombian mobile market: Claro (previously Comcel), Movistar, and Tigo. The leader is Claro, with a 64% market share, but its subscriber base has been shrinking since the introduction of Mobile Number Portability.
MVNOs Uff! Móvil, UNE-EPM, ETB, and Emcali offer mobile voice and internet services over Tigo's network, while Metrotel and Virgin Mobile – the latter due to launch before end-2012 – have entered into wholesale agreements with Movistar.
UNE-EPM has launched a 4G/LTE network in Bogotá and Medellín – this is Latin America's sixth commercial LTE offering. The government has scheduled an LTE spectrum auction for September 2012 and hopes to attract both existing and new players.
Accompanied by key market statistics and analyses, this report provides an overview of Colombia's mobile market and a brief profile of all mobile operators. It also contains scenario forecasts for the years 2015 and 2020.
Key developments:
- The number of mobile broadband subscribers is growing by 23% a year;
- UNE-EPM is planning to expand its LTE network to Colombia's major cities;
- other LTE launches are expected to take place following the upcoming award of LTE licences;
- América Móvil's Comcel has been rebranded Claro;
- Colombia will be the second Latin American country to see Virgin Mobile MVNO services.
1. Synopsis
2. Overview of Colombia's mobile market
2.1 Mobile statistics
2.2 Spectrum regulations and auctions
2.3 Mobile number portability
3. Mobile technologies
3.1 Overview
3.2 Third Generation (3G) mobile networks (UMTS)
3.3 Long Term Evolution (LTE)
4. Mobile Network operators
4.1 Claro/Comcel (América Móvil)
4.2 Movistar (Telefónica)
4.3 Tigo (Colombia Móvil – Millicom)
4.4 Avantel
4.5 UNE-EPM
5. Mobile Virtual Network Operators
5.1 Market analysis
5.2 Uff! Móvil
5.3 UNE-EPM
5.4 ETB
5.5 Metrotel
5.6 Emcali
5.7 Virgin Mobile
6. Mobile voice services
6.1 Prepaid
7. Mobile Messaging
7.1 Short Message Service (SMS)
7.2 Multimedia Messaging Service (MMS)
8. Mobile broadband
9. Mobile satellite
10. Forecasts – mobile market –2015; 2020
10.1 Scenario 1 – higher mobile market growth
10.2 Scenario 2 – lower mobile market growth
10.3 Notes on scenario forecasts
11. Related reports
Table 1 – Mobile subscribers and penetration rate – 1997 - 2012
Table 2 – Market share of mobile operators – 2001 - 2012
Table 3 – Evolution of mobile ARPU in Colombia – major operators – 2008 - 2011
Table 4 – 3G subscribers (mobile broadband and mobile phone access) – 2010 - 2012
Table 5 – Claro subscribers – 2001 - 2012
Table 6 – Movistar subscribers – 2001 - 2012
Table 7 – Tigo subscribers – 2003 - 2012
Table 8 – Mobile prepaid/postpaid ratio – 2005 - 2012
Table 9 – Mobile broadband market share of operators – 2010 - 2012
Table 10 – Forecast mobile subscribers – higher growth scenario – 2015; 2020
Table 11 – Forecast mobile subscribers – lower growth scenario – 2015; 2020
Chart 1 – Mobile subscribers – market evolution at a glance – 2003 – 2012
Chart 2 – Mobile market share at a glance – 2012
Exhibit 1 – Claro at a glance
Exhibit 2 – Movistar at a glance
Exhibit 3 – Tigo at a glance
- Avantel
- Claro/Comcel
- ETB
- Emcali
- Globalstar
- Metrotel
- Movistar
- Tigo
- UNE-EPM
- Uff! Móvil
- Virgin Mobile
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