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Ice tea Consumers in Ukraine 2011

  • ID: 2164611
  • Report
  • June 2012
  • Region: Ukraine
  • 35 Pages
  • COMCON-Ukraine
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“Ice tea consumers in Ukraine” report by COMCON Ukraine - is a set of essential information about ice tea consumption among Ukrainians.
The report is based on primary data collected directly from Ukrainian consumers under the quantitative all-Ukrainian research COMCON TrendsTM conducted in July-August 2011. It will help to know more about the size of ice tea consumers' audience, frequency of ice tea consumption, places of consumption and purchase, awareness and consumption of ice tea brands in Ukraine and brands' power. More than that, the report includes data about the profile of ice tea consumers – demographics, life-style and attitudes to non-alcoholic drinks, which will help in understanding who the consumers are, comparing to total population.

The report comprises analysis for Total Ukraine and consists of 35 slides with charts followed by executive summaries for each section, which makes it highly visualized and easy-to-use. The user of this report will benefit from a comprehensive analysis at a cost effective basis.

About COMCON TrendsTM survey

COMCON TrendsTM is a complex comprehensive all-Ukrainian study of brands, products / services and media consumption, lifestyle and socio-demographic characteristics of Ukrainian consumers. It has been conducted by COMCON Ukraine since 2003. The sample of COMCON TrendsTM survey represents Ukrainian population aged 16-64 who live in cities with population over 50 thousand people with the split by regions and city types. Total base size is 1442 people.
Note: Product cover images may vary from those shown
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Description of COMCON TrendsTM research methodology

SECTION 1: Ice tea consumption (8 slides)
- Share of ice tea consumers
- Frequency of ice tea consumption
- Change in ice tea consumption
- Attitude to the price of ice tea
- Places of ice tea purchase
- Types of ice tea packages preferred
- Situations of ice tea consumption
- Section summary text

SECTION 2: Awareness and consumption of ice tea brands (5 slides)
- Awareness of ice tea brands
- Total and most often consumption of ice tea brands
- Brand map
- Section summary text

SECTION 3: Profile of ice tea consumers (15 slides)
- Gender
- Age
- Family status
- Financial status of the family
- Personal income
- Region of living
- City type
- Education
- Employment
- Social status
- Smoking cigarettes
- Activities during a month
- Attitude to non-alcohol drinks
- Visiting eating out places for the 3 months
- Section summary text
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown