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Chocolate Bars Consumers in Ukraine 2011
COMCON-Ukraine, June 2012, Pages: 70
“Chocolate bars consumers in Ukraine” report by COMCON Ukraine - is a comprehensive study of chocolate bars consumption habits and purchase patterns of Ukrainians.
The report is based on primary data collected directly from Ukrainian consumers under the quantitative all-Ukrainian research COMCON TrendsTM conducted in July-August 2011. It represents the size of chocolate bars consumer audience, describes peculiarities of chocolate bars consumption and purchase patterns (frequency of chocolate bars consumption, preferences by types and kinds of chocolate bars, purposes of purchase, places of purchase), analyzes awareness and consumption of chocolate bars brands in Ukraine. The report also embraces the profiling data of consumers of different kinds of chocolate bars, including demographics and lifestyle.
The report comprises analysis for Total Ukraine, with the division by regions (Kiev, North, Center, South, West, East), and by city types (500+ thousand, 250-499 thousand, 50-249 thousand people). It consists of 70 slides with charts followed by executive summaries for each section, which makes it highly visualized and easy-to-use. The user of this report will benefit from a comprehensive analysis at a cost effective basis.
About COMCON TrendsTM survey
COMCON TrendsTM is a complex comprehensive all-Ukrainian study of brands, products / services and media consumption, lifestyle and socio-demographic characteristics of Ukrainian consumers. It has been conducted by COMCON Ukraine since 2003. The sample of COMCON TrendsTM survey represents Ukrainian population aged 16-64 who live in cities with population over 50 thousand people with the split by regions and city types. Total base size is 1442 people.
Description of COMCON TrendsTM research methodology
SECTION 1. Chocolate bars consumption (10 slides)
- Share of chocolate bars consumers (Ukraine, regions, city types)
- Frequency of chocolate bars consumption (Ukraine, regions, city types)
- Change in chocolate bars consumption (Ukraine, regions, city types)
- Section summary text
SECTION 2. Chocolate bars purchase patterns (10 slides)
- Purposes of chocolate bars purchase (Ukraine, regions, city types)
- Places of chocolate bars purchase (Ukraine, regions, city types)
- Attitude to the price of chocolate bars (Ukraine, regions, city types)
- Section summary text
SECTION 3. Chocolate bars consumption preferences (10 slides)
- Types of chocolate bars preferred – milk, black, white (Ukraine, regions, city types)
- Kinds of chocolate bars preferred – usual, aerated (Ukraine, regions, city types)
- Preferences by presence of nuts, fillings (Ukraine, regions, city types)
- Section summary text
SECTION 4. Awareness and consumption of chocolate bars brands (12 slides)
- TOP-15 chocolate bars brands awareness (total Ukraine)
- Chocolate bars brands awareness by regions and city types
- TOP-15 chocolate bars brands consumption (total Ukraine)
- Chocolate bars brands total and most often consumption by regions and city types
- Brands map
- Section summary text
SECTION 5. Profile of consumers of different chocolate bars kinds (black chocolate bars, milk chocolate bars, white chocolate bars) (19 slides)
- Gender
- Age
- Region of living
- City type
- Family status
- Financial status of the family
- Personal income
- Education
- Employment
- Social status
- Smoking cigarettes
- Activities during a month
- Attitude to soft drinks
- Visiting eating out places for the 3 months
- Profile of black chocolate bars consumers
- Profile of milk chocolate bars consumers
- Profile of white chocolate bars consumers
- Section summary text
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