Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Medical Devices Industry - 2012-2013 : Survey Intelligence
- Published: June 2012
Synopsis
- Analysis of opinions drawn from leading medical devices industry executives.
- Provides analysis on planned change in procurement expenditure in the medical devices industry.
Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading medical devices industry executives. It analyzes how annual procurement budgets are set to change in the medical devices industry in 2012–13. The report also provides access to information categorized by region, company type and size.
Scope
- The opinions and forward looking statements of 174 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- This report covers data and analysis on planned change in
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1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Medical Devices Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Global Medical Devices Industry: Planned Change in Procurement Expenditure
2.1 Planned change in procurement expenditure by company type
2.2 Planned change in procurement expenditure vs. revenue growth optimism
2.3 Planned change in procurement expenditure by region
2.4 Planned change in procurement expenditure by company turnover
2.5 Planned change in procurement expenditure across industries
3 Appendix
3.1 Global Medical Devices Industry Full Survey Results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer
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| Format | Properties | |
|---|---|---|
| Electronic (PDF) | The report will be emailed to you. The report is sent in PDF format. | This is a single user license, allowing one specific user access to the product. |
| Site License | The report will be emailed to you. The report is sent in PDF format. | This is a site license, allowing all users within a given geographical location of your organisation access to the product. |
| Enterprisewide | The report will be emailed to you. The report is sent in PDF format. | This is an enterprise license, allowing all employees within your organisation access to the product. |