- Language: English
- 42 Pages
- Published: September 2011
- Region: China
Smartphone Market in China 2011-2015
- Published: June 2012
- Region: China
- 36 Pages
TechNavio's analysts forecast the Smartphone market in China to grow at a CAGR of 27.9 percent over the period 2011-2015. One of the key factors contributing to this market growth is the availability of low-priced smartphones. The E-commerce market in China has also been increasing use of smartphones instead of tablet computers and PCs. However, the high cost of production could pose a challenge to the growth of this market.
TechNavio's report, the Smartphone Market in China 2011-2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report focuses on China; it also covers the Smartphone Market in the China landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors dominating this market space include Huawei Technologies Co. Ltd., Nokia Corp., Samsung Electronics Co. Ltd., and ZTE Corp. Other vendor mentioned in the report is Lenovo.
Key questions answered in this report:
What will the market size be in 2015 and at what rate will it grow?
What key trends is this market subject to?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the opportunities and threats faced by each of these key vendors?
What are the strengths and weaknesses of each of these key vendors?
You can request one free hour of analyst time when you purchase this report. Details provided within the report.
TechNavio Announces the Publication of its Report - Smartphone Market in China 2011-2015
TechNavio today launched its report Smartphone Market in China 2011-2015 based on an in-depth study focusing exclusively on the Chinese market. The report aims to aid decision makers and understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio's Hardware team said; 'One of the emerging trends in the Smartphone market in China is the increasing use of smartphones for mobile banking services. The technology that allows mobile banking services in smartphones is the near field communication (NFC) technology, which is a short-range wireless technology. Chinese consumers are finding mobile banking services very useful because it helps them save time. With the help of the NFC technology, almost all banking transactions can be carried out easily using a smartphone and are also highly secure. Therefore, with these benefits, the use of smartphones in China for mobile banking services is increasing.'
According to the report, one of the major growth drivers for the Smartphone market in China is the availability of low-priced smartphones in the market. In China, local smartphone vendors offer smartphones at a very low price, helping the Chinese to easily afford smartphones. Also, the average income of Chinese consumers is not high, which forces them to afford only low-cost smartphones. Thus, all these factors are leading to the growth of the Smartphone market in China.
Further, the report also discusses that one of the main challenges for the Smartphone market in China is the high cost of production.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players. SHOW LESS READ MORE >
01. Executive Summary
03. Market Coverage
04. Market Landscape
Unit Shipment Forecast
Market Segmentation by Operating System
Five Forces Analysis
05. Vendor Landscape
06. Buying Criteria
07. Market Growth Drivers
08. Drivers and their Impact
09. Market Challenges
10. Impact of Drivers and Challenges
11. Market Trends
12. Key Vendor Analysis
12.1 Nokia Corp.
12.2 Samsung Electronics Co. Ltd.
12.3 Huawei Technologies Co. Ltd.
12.4 ZTE Corp.
13. Other Reports in this Series
List of Exhibits:
Exhibit 1: Smartphone Market in China 2011-2015 (US$ billion)
Exhibit 2: Smartphone Market in China versus Global Smartphone Market 2011-2015 (US$ billion)
Exhibit 3: Smartphone Market in China by Unit Shipment 2011-2015 (million units)
Exhibit 4: Smartphone Market in China versus Global Smartphone Market by Unit Shipment (million units)
Exhibit 5: Smartphone Market in China versus Global Smartphone Market by ASP 2011-2015 (US$)
Exhibit 6: Segmentation of Smartphone Market in China by Operating System 2011
Exhibit 7: Smartphone Market in China by Vendor Segmentation 2011 (unit shipment)
Exhibit 8: Smartphone Market in China by Vendor Segmentation 2011 (quarterly unit shipment)
- Nokia Corp.
- Samsung Electronics Co. Ltd.
- Huawei Technologies Co. Ltd.
- ZTE Corp.