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Mobile Commerce Market in North America 2011-2015

  • ID: 2165568
  • Report
  • June 2012
  • Region: America, North America, United States
  • 36 pages
  • TechNavio
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TechNavio's analysts forecast the Mobile Commerce market in North America to grow at a CAGR of 83 percent over the period 2011-2015. One of the key factors contributing to this market growth is increasing demand for convenient and easy-to-use payment system. The Mobile Commerce market in North America has also been witnessing increasing availability of mobile coupons. However, security concerns could pose a challenge to the growth of this market.

TechNavio's report, the Mobile Commerce Market in North America 2011-2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report focuses on North America; it also covers the Mobile Commerce market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors dominating this market space include Citibank NA, ISIS, PayPal Inc., and Visa Inc. Other vendors included in the report are Google Inc., Serve, and MasterCard Inc.

Key questions answered in this report:
What will the market size be in 2015 and at what rate will it grow?
What key trends is this market subject to?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the opportunities and threats faced by each of these key vendors?
What are the strengths and weaknesses of each of these key vendors?
You can request one free hour of analyst time when you purchase this report. Details provided within the report.

Executive Summary

TechNavio Announces the Publication of its Report - Mobile Commerce Market in North America 2011-2015

TechNavio today launched its report Mobile Commerce Market in North America 2011-2015 based on an in-depth study focusing exclusively on North America. The report aims to aid decision makers' understanding of the present and the future landscape of the market.

Commenting on the report, an analyst from TechNavio's Telecom team said; ''Increasing availability of mobile coupons is one of the major trends in the Mobile Commerce market in North America. Currently, several retailers are introducing mobile coupons with various offers and benefits for end-users who shop through mobile commerce. This is attracting more end-users to purchase goods through mobile commerce. In addition, there is an increasing demand for virtual wallets among smartphone users; hence, the availability of mobile coupons will encourage them to make mobile purchases.''

According to the report, as a result of the increasing availability of electronic money, consumers prefer a mobile wallet that requires only a mobile phone. A mobile wallet helps them to carry virtual money in their mobile account instead of physical money in their wallet. Also, with applications ability to store and retrieve money using NFC and RFID-enabled devices, it becomes convenient for end-users to make payments from this virtual wallet.

Further, the report also discusses that security concerns are discouraging end-users from adopting mobile commerce.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.

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01. Executive Summary
02. Introduction
03. Market Coverage
Market Overview
Key Offerings
04. Market Landscape
Market Forecast
Mobile Commerce Market in North America by Transaction Type
Smartphone Users in North America
Five Forces Analysis
05. Key Leading Countries
06. Vendor Landscape
07. Buying Criteria
08. Market Growth Drivers
09. Drivers and their Impact
10. Market Challenges
11. Impact of Drivers and Challenges
12. Market Trends
13. Key Vendor Analysis
13.1 ISIS
Business Overview
SWOT Analysis
13.2 PayPal Inc.
Business Overview
SWOT Analysis
13.3 Visa Inc.
Business Overview
SWOT Analysis
13.4 Citibank NA
Business Overview
SWOT Analysis
14. Other Reports in this Series

List of Exhibits:
Exhibit 1: Mobile Commerce Market in North America 2011-2015 (US$ billion)
Exhibit 2: Mobile Commerce Market in North America by Transaction Type 2011
Exhibit 3: Smartphone Users in North America 2011-2015 (million)
Exhibit 4: Smartphone Users In North America by Country 2011-2015 (million)
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