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Cognac/Brandy Consumers in Ukraine 2011
COMCON-Ukraine, June 2012, Pages: 39
“Cognac / brandy consumers in Ukraine” report by COMCON Ukraine - is a comprehensive study of cognac / brandy consumption habits of Ukrainians.
The report is based on primary data collected directly from Ukrainian consumers under the quantitative all-Ukrainian research COMCON TrendsTM conducted in July-August 2011. It represents the size of cognac / brandy consumer audience, describes peculiarities of cognac / brandy consumption and purchase patterns (frequency of cognac / brandy consumption, preferences by grades of cognac / brandy, places of consumption and purchase), analyzes awareness and consumption of cognac / brandy brands in Ukraine. The report also embraces the profiling data of consumers of different grades of cognac / brandy, including demographics, lifestyle and attitude to alcoholic drinks.
The report comprises analysis for Total Ukraine and consists of 38 slides with charts followed by executive summaries for each section, which makes it highly visualized and easy-to-use. The user of this report will benefit from a comprehensive analysis at a cost effective basis.
About COMCON TrendsTM survey
COMCON TrendsTM is a complex comprehensive all-Ukrainian study of brands, products / services and media consumption, lifestyle and socio-demographic characteristics of Ukrainian consumers. It has been conducted by COMCON Ukraine since 2003. The sample of COMCON TrendsTM survey represents Ukrainian population aged 16-64 who live in cities with population over 50 thousand people with the split by regions and city types. Total base size is 1442 people
Description of COMCON TrendsTM research methodology
SECTION 1. Cognac / brandy consumption (8 slides)
- Share of cognac / brandy consumers
- Frequency of cognac / brandy consumption
- Change in cognac / brandy consumption
- Attitude to the price of cognac / brandy
- Places of cognac / brandy purchase
- Types of cognac / brandy packages preferred
- Places of cognac / brandy consumption
- Section summary text
SECTION 2. Awareness and consumption of cognac / brandy brands (5 slides)
- Awareness of cognac / brandy brands
- TOP-20 total and most often consumption of cognac / brandy brands
- Brands map
- Section summary text
SECTION 3. Profile of consumers of different cognac / brandy grades (V.S. (Very Special), V.S.O.P. (Very Superior Old Pale), V.V.S.O.P. (Very-Very Superior Old Pale)) (18 slides)
- Gender
- Age
- Family status
- Financial status of the family
- Personal income
- Education
- Employment
- Social status
- Smoking cigarettes
- Activities during a month
- Attitude to soft drinks
- Visiting eating out places for the 3 months
- Profile of V.S. (Very Special) cognac / brandy consumers
- Profile of V.S.O.P. (Very Superior Old Pale) cognac / brandy consumers
- Profile of V.V.S.O.P. (Very-Very Superior Old Pale) cognac / brandy consumers
- Section summary text
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