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Mouthwash Users in Ukraine 2011 Product Image

Mouthwash Users in Ukraine 2011

  • ID: 2165635
  • June 2012
  • Region: Ukraine
  • 53 Pages
  • COMCON-Ukraine

"“Mouthwash users in Ukraine” report by COMCON Ukraine - is a comprehensive study of mouthwashes usage of Ukrainians.

The report is based on primary data collected directly from Ukrainian consumers under the quantitative all-Ukrainian research COMCON TrendsTM conducted in July-August 2011. It represents the size of mouthwash users’ audience, indicates the frequency of mouthwash usage, analyzes awareness and consumption of toothpaste, toothbrush and mouthwash brands and describes the purchase behavior of users in Ukraine (frequency of dental care products purchase, places of purchase and attitude to the price of dental care products). The report also embraces the profiling data of mouthwash users, including demographics and lifestyle.

The report comprises analysis for Total Ukraine, with the division by regions (Kiev, North, Center, South, West, East), and by city types (500+ thousand, 250-499 thousand, 50-249 thousand people). It consists of 53 slides with charts followed by executive summaries for each section, which makes it highly visualized and easy-to-use. The user of this report will benefit from a comprehensive analysis at a cost effective basis.

About COMCON TrendsTM survey
COMCON TrendsTM is a complex comprehensive all-Ukrainian study of brands, products / services and media consumption, lifestyle and socio-demographic characteristics of Ukrainian consumers. It has been conducted by COMCON Ukraine since 2003. The sample of COMCON TrendsTM survey represents Ukrainian population aged 16-64 who live in cities with population over 50 thousand people with the split by regions and city types. Total base size is 1442 people.

Note: Product cover images may vary from those shown

Description of COMCON TrendsTM research methodology

SECTION 1. Mouthwash usage (7 slides)
- Share of mouthwash users (Ukraine, regions, city types)
- Frequency of mouthwash / herbal infusions usage (Ukraine, regions, city types)
- Section summary text

SECTION 2. Awareness and usage of mouthwash brands (12 slides)
- Mouthwash brands awareness (total Ukraine)
- Mouthwash brands awareness by regions and city types
- Mouthwash brands usage (total Ukraine)
- Total and most often mouthwash brands usage by regions and city types
- Mouthwash brands map
- Section summary text

SECTION 3. Dental care products purchase patterns (10 slides)
- Frequency of dental care products purchase (Ukraine, regions, city types)
- Places of dental care products purchase (Ukraine, regions, city types)
- Attitude to the price of dental care products (Ukraine, regions, city types)
- Section summary text

SECTION 4. Profile of mouthwash users (mouthwash / lotions / balms, self-made herbal infusions / balms) (16 slides)
- Gender
- Age
- Region of living
- City type
- Family status
- Financial status of the family
- Personal income
- Education
- Employment
- Social status
- Smoking cigarettes
- Activities during a month
- Visiting eating out places for the 3 months
- Profile of mouthwash / lotions / balms users
- Profile of self-made herbal infusions / balms users
- Section summary text

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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