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Home Improvement in Japan

  • ID: 2165673
  • May 2015
  • Region: Japan
  • 20 pages
  • Euromonitor International

The majority of consumers in Japan prefer professional services when it comes to home-related jobs such as repairing toilets and painting walls. This is largely because of the concerns for failure and potential danger caused by accidents while undertaking such work. Recently, however, a new trend has emerged. The trend is called DIY Joshi. Joshi in Japanese means females and both retailers and manufacturers are paying close attention to the new consumer segment it has led to.

The Home Improvement in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Home Improvement market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

HOME IMPROVEMENT IN JAPAN

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2009-2014
Table 2 Sales of Home Improvement by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Home Improvement: % Value 2010-2014
Table 4 LBN Brand Shares of Home Improvement: % Value 2011-2014
Table 5 Distribution of Home Improvement by Format: % Value 2009-2014
Table 6 Forecast Sales of Home Improvement by Category: Value 2014-2019
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2014-2019
Makita Corp in Home and Garden (japan)
Strategic Direction
Key Facts
Summary 1 Makita Corp: Key Facts
Summary 2 Makita Corp: Operational Indicators
Competitive Positioning
Summary 3 Makita Corp: Competitive Position 2014
Nitori Co Ltd in Home and Garden (japan)
Strategic Direction
Key Facts
Summary 4 Nitori Co Ltd: Key Facts
Summary 5 Nitori Co Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Nitori Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 7 Nitori Co Ltd: Competitive Position 2014
Executive Summary
Home and Garden Records Growth in 2014 at A Slower Rate
Female Consumers Lead the New Market Opportunities for Home Improvement
Nitori Co Ltd Remains the Leading Company Despite the Highly Fragmented Competitive Environment
Home and Garden Specialist Retailers Is the Most Prominent Channel Despite the Rising Popularity of Internet Retailing
Home and Garden Is Expected To Continue To Record Value Growth Over the Forecast Period
Key Trends and Developments
Steady Economic Recovery Supports Sales of Home and Garden Products
Last-minute Demand Surge and New Consumer Segments Benefit Retailers in Home and Garden
Ever-changing Demographics Open New Opportunities
Market Data
Table 8 Sales of Home and Garden by Category: Value 2009-2014
Table 9 Sales of Home and Garden by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home and Garden: % Value 2010-2014
Table 11 LBN Brand Shares of Home and Garden: % Value 2011-2014
Table 12 Distribution of Home and Garden by Format: % Value 2009-2014
Table 13 Forecast Sales of Home and Garden by Category: Value 2014-2019
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2014-2019
Sources
Summary 8 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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