Homewares in Japan

Euromonitor International, May 2012, Pages: 18

The decline in homewares slowed in 2011, to 1%, with a value of ¥935.4 billion. Home cooking continues to be a popular hobby among consumers, and an increasing number of consumers are becoming more selective in the choice of equipment they use for cooking. This has led to a degree of trading up to better quality equipment.

The Homewares in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Homewares market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

HOMEWARES IN JAPAN
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Homewares by Category: Value 2006-2011
Table 2 Sales of Homewares by Category: % Value Growth 2006-2011
Table 3 Homewares by Type: % Value Breakdown 2009-2011
Table 4 Homewares Company Shares 2009-2011
Table 5 Homewares Brand Shares 2009-2011
Table 6 Sales of Homewares by Distribution Format: % Analysis 2006-2011
Table 7 Forecast Sales of Homewares by Category: Value 2011-2016
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2011-2016
Kai Corp in Home and Garden (japan)
Strategic Direction
Key Facts
Summary 1 Kai Corporation: Key Facts
Summary 2 Kai Corporation: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Kai Corporation: Competitive Position 2011
Executive Summary
Home and Garden Market Sees Slower Sales Decline in 2011
Changing Demographics Continue To Impact the Home and Garden Market
Private Label Brands Continue To Penetrate in the Market
Increasing Use of Smartphones Boosts the Internet Retailing Channel
Slow Growth Predicted To Continue Over the Forecast Period
Key Trends and Developments
Economy Shrinks in 2011
Demographic Changes Continue To Impact the Home and Garden Market
Increasing Use of Smartphones Boosts the Internet Retailing Channel
Private Label Brands Continue Expansion in the Market
Consumers Look To Three S's: Sustainable, Social and Shareable
Market Data
Table 9 Sales of Home and Garden by Category: Value 2006-2011
Table 10 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 11 Home and Garden Company Shares 2009-2011
Table 12 Home and Garden Brand Shares 2009-2011
Table 13 Penetration of Private Label by Category 2009-2011
Table 14 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 15 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources

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