Jeans in the United Kingdom

Jeans in the UK exhibited a polarised trend in 2025, with growth at both ends of the price spectrum. Economy jeans remained the largest segment, driven by budget-conscious shoppers, while super premium jeans also recorded solid value growth, supported by discerning consumers embracing premium denim. The category is also focused on sustainability, style innovation, and enhanced shopping experiences.

This Jeans in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Jeans market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.