• SELECT SITE CURRENCY
Select a currency for use throughout the site
Digital TV World Household Forecasts
Digital TV Research, July 2012, Pages: 250
Based on forecasts for 80 countries, the number of digital TV homes will double between 2011 and 2017 to 1,323 million. The Digital TV World Household Forecasts report estimates that global digital penetration will climb from 48.6% at end-2011 to 86.7% by 2017.
Of the 648 million digital TV homes to be added between 2011 and 2017, 259 million will come from digital cable. Primary FTA DTT [homes taking DTT but not subscribing to cable, DTH or IPTV] will bring in a further 174 million, with pay DTT adding 5 million. Pay IPTV will increase by 114 million, with pay DTH up 66 million and FTA DTH 31 million.
There were still 714 million analog TV households (both terrestrial and cable, with a few analog DTH ones) by end-2011. However, this total will fall to 202 million by end-2017. Analog penetration will drop from 51.4% at end-2011 to 13.3% by end-2017.
There will be 140 million analog terrestrial homes and 62 million analog cable ones by end-2017. However, digital cable subscriptions will reach 494 million homes, followed by 220 million pay digital DTH and 139 million free-to-air digital DTH. Pay IPTV will contribute another 165 million households, up from only 51 million at end-2011. Meanwhile, FTA (free-to-air) DTT homes will reach 291 million, with pay DTT generating a further 15 million.
Digital cable will be the most popular TV platform by end-2017, accounting for 32.4% of the world’s TV households, with analog cable still serving 4.1% of TV homes. Pay digital DTH penetration will be 14.4%, with FTA digital DTH accounting for 9.1%. Pay IPTV penetration will climb to 10.8%, up from only 3.7% at end-2011. About 16.7% of homes will be primary FTA DTT at end-2016, with 0.9% pay DTT. Analog terrestrial TV will be taken by 9.2% of the world’s TV households, down from 31.8% at end-2011.
Of the 648 million digital TV households to be added between 2011 and 2017, 440 million (68%) will be in the Asia Pacific region, bringing its total to 714 million. China became the largest digital TV household nation in 2010, and will boast 417 million digital homes by end-2017. Second-placed India will overtake the US in 2017.
Published in July 2012, this 250-page electronically-delivered report comes in three parts:
- A 86-page PDF file providing a global Executive Summary and Comparison Tables.
- A 81-page PDF file providing data from 2011 to 2017 for the 80 countries.
- An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level.
Forecasts (2011-2017) contain the following detail for each country:
- Pay IPTV subscribers
- Analog DTH Households
- Primary Pay DTT households
- Pay TV subscribers
- Digital cable subs/TV HH %
- Pay DTH/TV HH %
- Analog terrestrial/TVHH %
- Digital/TV HH %
- Stand-alone digital cable subs
- Stand-alone pay IPTV subs
Digital cable subs:
- Pay digital DTH subscribers
- Analog terrestrial households
- Digital homes
- Analog cable subs/TV HH %
- Digital free DTH/TV HH %
- Primary FTA DTT/TV HH %
- Analog/TV HH %
- Dual-play digital cable subs
- Dual-play pay IPTV subs
Analog cable subs:
- Digital free DTH households
- Primary FTA DTT households
- Analog homes
- Pay IPTV subs/TV HH %
- Analog DTH/TV HH %
- Primary pay DTT/TV HH %
- Pay TV Subs/TV HH %
- Triple-play digital cable subs
- Triple-play pay IPTV subs
- Czech Rep.
- Hong Kong
- New Zealand
- Puerto Rico
- Saudi Arabia
- South Africa
- South Korea
A sample for this product is available. Please Login/Register to download this sample.