South Africa Brand Report: Consumers of Breads (Loaves)

Analytix Business Intelligence, June 2012, Pages: 96

This comprehensive report examines South African consumers of Bread: Global and South African market overview, Usage and brand trends (2008-2011), Geo-demographic trends among consumers (2008-2011), Detailed geo-demographic brand profile and brand penetration analysis, Cellphone, Internet, Lifestyle and media consumption (2011).

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
 
- Who are the key players and brands in the market and how are they positioned?
- What are the important global and local market trends that should be included in your business strategy?
- What is the size of the consumer market and consumer purchasing trends (2008-2011)?
- What are the brand penetration trends (2008-2011) for key brands in the market?
- Who are the consumers of Bread? What are geo-demographic trends among purchasers (2008-2011)? e.g. age, gender, affluence, life-stage, geographics
- How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
- What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines

It provides a comprehensive consumer profile of the Bread category (minimum category sample = 16 482 consumers), as well as a detailed segmentation by brand, namely: Albany, Blue Ribbon, Sasko and Sunbake.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the Bread category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

WHY PURCHASE THIS MARKET RESEARCH REPORT?
 
- The report focuses on consumer-based intelligence – the most valuable brand asset
- Provides a comprehensive analysis of the “big picture” with global and local market trends and insights
- Historical (2007-2011) market consumption trends and consumer forecast (2012-2016), brand trends and geo-demographic consumer trends (2007-2011)
- Includes a detailed company/brand analysis of the key market competitors
- Detailed reports filled with insights, charts, graphs and tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page

1. SA Population Demographic Overview

1.1. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
1.2. SA Province Overview (2011): GDP Contribution And Population Size
1.3. SA Age Estimate (2011): South African Population Age Distribution
1.4. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female

2. Bread Industry Trends: Global & South Africa Overview

2.1. Global Overview
2.2. Global Baking Industry Trends
2.3. South African Overview

3. Company/Brand analysis

3.1. Albany
3.2. Blue Ribbon
3.3. Sakso
3.4. Sunbake

4. Survey Methodology

5. Bread Usage & Brand Trends: 2008-2011

5.1. Bread Purchasers: Overview: Total adult population (2008-2011)
5.2. Bread Purchasing Trends: 2008-2011
5.3. Bread Consumer Trends by Brand (bought past 7 days): 2008 – 2011
5.4. Bread Consumer Trends by Brand (bought most often): 2008 – 2011
5.5. Brand Loyalty of Bread purchasers by brand (2011)
5.6. Bread Usage (light, medium, heavy) by LSM (2011)
5.7. Bread Usage (light, medium, heavy) by Population Group (2011)
5.8. Bread Usage (light, medium, heavy) by Home Language (2011)

6. Consumer Forecast: 2012 – 2016

6.1. Bread Consumer Forecast: 2012 – 2016

7. Geo-Demographic Trends Among Consumers: 2008-2011

7.1. Gender: Male; Female
7.2. Age: 15-19; 20-24, 25-29, 30-39, 40-49, 50-54, 55-64, 60+
7.3. Lifestage: At home singles; Starting-out singles; Couples; Parents; Single parents
7.4. LSM Group: 1-4; 5; 6; 7; 8; 9; 10
7.5. Population Group: Black; White; Coloured; Indian
7.6. Home Language: English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga
7.7. Province: Western Cape; Northern Cape; Eastern Cape; KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
7.8. Community Type: Rural; Small Village, Large Village, Small Town, Large Town, City, Metropolitan Area

8. Brand Profile and Brand Penetration (2011): Albany, Blue Ribbon, Sasko, and Sunbake

8.1. Gender Profile: Brand Profile and brand penetration of each brand by gender
8.2. Age Profile: Brand Profile and brand penetration of each brand by age
8.3. Lifestage Profile: Brand Profile and brand penetration of each brand by lifestage
8.4. LSM Profile: Brand Profile and brand penetration of each brand by LSM group
8.5. Population Group: Brand Profile and brand penetration of each brand by population group
8.6. Home Language: Brand Profile and brand penetration of each brand by home language
8.7. Province Profile: Brand Profile and brand penetration of each brand by province
8.8. Community Profile: Brand Profile and brand penetration of each brand by community

9. Cellphone & Internet (2011): Albany, Blue Ribbon, Sasko, and Sunbake

9.1. Cellphone Ownership: Cellphone ownership by brand
9.2. Payment Mechanism: Payment Mechanism brand
9.3. Make of Cellphone: Cellphone brands by segment brand
9.4. Cellular Network Provider: Cellular network provider by brand
9.5. Top 10 Daily Cellphone Activities: Daily cellphone activities by brand
9.6. PC and Laptop Ownership: Ownership of PC and Laptop by brand
9.7. Internet Access (Past 7 Days): Internet access in past seven days by brand
9.8. Computer: Top 10 Internet Activities: Internet activities by brand
9.9. Cellphone/Mobile: Top 10 Internet Activities: Internet activities by brand
9.10. Online Purchase (Past 12 Months): Online purchase in the past 12 months by brand

10. Lifestyle (2011): Albany, Blue Ribbon, Sasko, and Sunbake

10.1. Monthly Grocery Shopping Patterns: Monthly Grocery Shopping Patterns by brand
10.2. Top 10 Fill-up buying shops: Top 10 Fill-up buying shops by brand
10.3. Top 10 non-bulk buying shops: Top 10 non-bulk buying shops by brand
10.4. Top 10 convenience buying shops: Top convenience buying shops by brand
10.5. Main Bank Used: Main bank used by brand
10.6. Sports Interests: Top 10 Sports interested in by selected brand
10.7. Sports Participation: Top 10 Sports participated in by selected brand
10.8. Favourite Music: Top 10 Favourite music types by selected brand
10.9. Frequency of cinema visits: Frequency of cinema visits in average four weeks by brand

11. Media (2011): Albany, Blue Ribbon, Sasko, and Sunbake

11.1. Online Computer Media Usage: Online computer media usage by brand
11.2. Online Cellphone Media Usage: Online cellphone media usage by brand
11.3 Average Newspaper Readership: Average readership of daily and weekly newspapers by brand
11.4. Newspaper Readership: Top three daily and weekly newspapers by brand
11.5. Average Magazine Readership: Average readership of weekly and monthly magazines by brand
11.6. Magazine Readership: Top three weekly and monthly magazines by brand
11.7. Top 3 TV channels (Past 7 Days): Top three terrestrial TV channels viewed past 7 days by brand
11.8. Top 3 DSTV TV channels: Top three DSTV TV channels viewed past 7 days by brand
11.9. Radio Stations (Past 7 Days): Top three radio stations listened to in past 7 days by brand

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