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Jeans in the United Arab Emirates

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    Report

  • 24 Pages
  • February 2026
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2169117
The jeans market in the United Arab Emirates experienced growth in 2025, driven by increasing demand for premium and super premium jeans among high-net-worth individuals. This trend is expected to continue, with retail sales forecast to increase at a CAGR of 6% to AED8.9 billion by 2030. The market is characterised by a polarisation trend, with consumers gravitating towards either low-cost or high-end products.

This Jeans in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Fast fashion platforms gain traction among young consumers
  • Standard jeans lead sales, while super premium jeans drive growth
  • Challengers gain share with competitively priced trendy styles
  • CHART 3 Dolce & Gabbana Appeals to Wealthier Consumers with Embellished Jeans
  • CHART 4 Shein Gains Share with Competitively Priced Jeans in Trendy Styles
WHAT’S NEXT?
  • High-end denim and sustainable products drive future growth
  • Standard jeans remain largest, super premium drives growth
  • Sustainability and comfort drive business impact
COMPETITIVE LANDSCAPE
  • Leading brands face growing competition in an increasingly polarised market
  • Emerging trends and opportunities for growth
CHANNELS
  • Retailers investing in omnichannel opportunities to drive growth
  • Apparel and footwear specialists drive growth in offline retail
  • Retail e-commerce gains momentum with competitive pricing and convenience
PRODUCTS
  • Sustainability and inclusivity drive product innovation
  • CHART 5 A&F Embraces Inclusivity with its Curve Collection
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Limited-Edition adidas Shoes Inspired by Dubai
  • CHART 9 Luxury Powerhouse Zegna Sees Major Growth Potential in United Arab Emirates
  • CHART 10 AI Models at the Intersection of Technology and Culture
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in United Arab Emirates 2025
  • CHART 13 Key Insights on Consumers in United Arab Emirates 2025
  • CHART 14 Consumer Landscape in United Arab Emirates 2025
APPAREL AND FOOTWEAR IN THE UNITED ARAB EMIRATESEXECUTIVE SUMMARYKEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Luxury brands drive growth with premium offerings
  • Apparel continues to see strong demand
  • Challengers unseat incumbents with localised strategies
WHAT’S NEXT?
  • Wealthy newcomers and tourists drive luxury spending
  • Apparel will remain the largest category with steady growth predicted
  • Digital channels and sustainability set to shape the future of the market
COMPETITIVE LANDSCAPE
  • On brand gains significant share with triple-digit growth
  • New entrants challenge incumbents with localised strategies
CHANNELS
  • Offline retail dominates sales due to a preference for trying before buying
  • Retail e-commerce gains traction as consumers demand convenience
  • Digital channels and sustainability shape the future of retail
PRODUCTS
  • AI models driving innovation in luxury fashion
  • Louis Vuitton launches Dubai pop-up in 2025
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources