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Evolution and Prospects in Global Sun Care: Key Solar Hot Spots Product Image

Evolution and Prospects in Global Sun Care: Key Solar Hot Spots

  • ID: 2169330
  • June 2012
  • Region: Global
  • 46 pages
  • Euromonitor International

Although attitudes towards tanning vary, consumers in all regions are increasingly looking to avoid sun damage, with rising levels of awareness driving sun protection sales across the globe. Developed markets are reaching saturation, but innovative product developments are keeping sales buoyant. With the lines blurring between skin care and sun care, sun care needs to keep health benefits at the forefront of development and marketing, while delivering the beauty benefits of skin care.

The Evolution and Prospects in Global Sun Care: Key Solar Hot Spots global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution READ MORE >

Evolution and Prospects in Global Sun Care: Key Solar Hot Spots
Euromonitor International
June 2012
Introduction
Sun Care Overview
Category Analysis
Regional Analysis
Industry Issues and Trends
Recommendations and Opportunities
Report Definitions

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