Jeans in the Philippines

Euromonitor International, June 2012, Pages: 43

Jeans remained an essential garment in Filipinos’ wardrobes—worn by every age group from all social classes. In 2011, it recorded a 4% improvement in retail volume sales. The category experienced marginally higher demand due to the on-going denim trend in the country, which encompassed even other areas of apparel such as skirts, shorts, shirts and jackets. On the other hand, current value sales posted an 8% increase in 2011. The stronger performance compared to 2010 can be attributed to a...

The Jeans in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Jeans market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

JEANS IN THE PHILIPPINES
Euromonitor International
June 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Jeans: Volume 2006-2011
Table 2 Sales of Jeans: Value 2006-2011
Table 3 Sales of Jeans: % Volume Growth 2006-2011
Table 4 Sales of Jeans: % Value Growth 2006-2011
Table 5 Sales of Men's Jeans: Volume 2006-2011
Table 6 Sales of Men's Jeans: Value 2006-2011
Table 7 Sales of Men's Jeans: % Volume Growth 2006-2011
Table 8 Sales of Men's Jeans: % Value Growth 2006-2011
Table 9 Sales of Women's Jeans: Volume 2006-2011
Table 10 Sales of Women's Jeans: Value 2006-2011
Table 11 Sales of Women's Jeans: % Volume Growth 2006-2011
Table 12 Sales of Women's Jeans: % Value Growth 2006-2011
Table 13 Jeans Company Shares 2007-2011
Table 14 Jeans Brand Shares 2008-2011
Table 15 Forecast Sales of Jeans: Volume 2011-2016
Table 16 Forecast Sales of Jeans: Value 2011-2016
Table 17 Forecast Sales of Jeans: % Volume Growth 2011-2016
Table 18 Forecast Sales of Jeans: % Value Growth 2011-2016
Table 19 Forecast Sales of Men's Jeans: Volume 2011-2016
Table 20 Forecast Sales of Men's Jeans: Value 2011-2016
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2011-2016
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2011-2016
Table 23 Forecast Sales of Women's Jeans: Volume 2011-2016
Table 24 Forecast Sales of Women's Jeans: Value 2011-2016
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2011-2016
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2011-2016
Summary 1 Jeans by Price Platform 2011
Fil-pacific Apparel Corp in Apparel (philippines)
Strategic Direction
Key Facts
Summary 2 Fil-Pacific Apparel Corp: Key Facts
Company Background
Chart 1 Fil-Pacific Apparel Corp: Jag in Metro Manila
Production
Competitive Positioning
Summary 3 Fil-Pacific Apparel Corp: Competitive Position 2011
Internet Strategy
Golden Abc Inc in Apparel (philippines)
Strategic Direction
Key Facts
Summary 4 Golden ABC Inc: Key Facts
Company Background
Chart 2 Golden ABC Inc: Penshoppe in Metro Manila
Production
Competitive Positioning
Summary 5 Golden ABC Inc: Competitive Position 2011
Internet Strategy
Levi Strauss Philippines Inc in Apparel (philippines)
Strategic Direction
Key Facts
Summary 6 Levi Strauss Philippines Inc: Key Facts
Summary 7 Levi Strauss Philippines Inc: Operational Indicators
Company Background
Chart 3 Levi Strauss Philippines Inc: Levi's in Metro Manila
Production
Competitive Positioning
Summary 8 Levi Strauss Philippines Inc: Competitive Position 2011
Internet Strategy
Stores Specialists Inc in Apparel (philippines)
Strategic Direction
Key Facts
Summary 9 Stores Specialists Inc: Key Facts
Summary 10 Stores Specialists Inc: Operational Indicators
Company Background
Chart 4 Stores Specialists Inc: Zara in Metro Manila
Chart 5 Stores Specialists Inc: Nine West in Metro Manila
Chart 6 Stores Specialists Inc: Massimo Dutti in Metro Manila
Production
Competitive Positioning
Summary 11 Stores Specialists Inc: Competitive Position 2011
Internet Strategy
Suyen Corp in Apparel (philippines)
Strategic Direction
Key Facts
Summary 12 Suyen Corp: Key Facts
Summary 13 Suyen Corp: Operational Indicators
Company Background
Chart 7 Suyen Corp: Herbench in Metro Manila
Chart 8 Suyen Corp: Human in Metro Manila
Production
Competitive Positioning
Summary 14 Suyen Corp: Competitive Position 2011
Internet Strategy
Executive Summary
Burgeoning Middle Class Fuels Volume and Value Growth in 2011
Small Local Independent Retailers Assist in Facilitating Growth of E-commerce
Domestic Player Suyen Corp Maintains Its Lead in 2011
Department Stores Sees Strongest Growth in 2011
A Stable Performance Is Predicted for the Forecast Period
Key Trends and Developments
Small Home-grown Independent Retailers Drive Growth of Online Shopping
the Health and Wellness Trend Increases Demand for Sports-related Products
More Local Brands Venture Into Designer Collaborations in 2011
Burgeoning Middle Class Fuels Demand for Premium Brands
Celebrity Endorsement Remains An Effective Brand Communication Strategy
Local Retailers Maintain Strong Share in Apparel in the Philippines
Market Data
Table 27 Sales of Apparel by Category: Volume 2006-2011
Table 28 Sales of Apparel by Category: Value 2006-2011
Table 29 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 30 Sales of Apparel by Category: % Value Growth 2006-2011
Table 31 Apparel Company Shares 2007-2011
Table 33 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 35 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 36 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 37 Forecast Sales of Apparel by Category: Value 2011-2016
Table 38 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 39 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 15 Research Sources

Customers who bought this item also bought

• Women's Jeans in the Philippines
• Men's Jeans in the Philippines
• Men's Outerwear in the Philippines
• Women's Outerwear in the Philippines
• Jeans in the Czech Republic
• Jeans in Hungary
• Jeans in Germany
• Jeans in Greece
• Jeans in Taiwan
• Denim Jeans - Global Strategic Business Report