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Strategic Analysis of European and North American Markets for Display and Instrument Clusters
Frost & Sullivan, April 2012, Pages: 100
This study is focused to strategically analyze the European and North American market for Display and Instrument Clusters. Key Market Drivers, Restraints, Market Trends and Technology Trends are discussed as part of this study. The study discusses about the market revenues and units forecast with pricing analysis of in-vehicle displays such as Central display, Touch screens, Head up display and instrument clusters. The study also gives information on various OEM offerings and future opportunities. This study looks at value chain analysis and analyses different in-vehicle display technologies such as LCD-TFT, LED and Scanned Laser.
This Frost & Sullivan research service titled Strategic Analysis of European and North American Markets for Display and Instrument Clusters discusses market trends, offers market forecasts and details technology roadmaps. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: central displays with touch screens, head up displays and instrument clusters.
Market Overview
Information Management Critical to Prevent Drivers being Overwhelmed by Torrent of In-Vehicle Information
The exponential growth of in-vehicle information is triggering a revolution in the design of display systems in the automotive infotainment market. The ubiquitous presence of Smartphones has led to the demand for the same functionalities to be present inside cars. Technologies such as touch screens and large displays have become a commodity in the automotive infotainment domain. As vehicles rely more and more on sophisticated forms of technology, the requirements for onboard information displays are becoming increasingly comprehensive and diverse.
"The availability of Internet connectivity has led to the proliferation of various web services, Smartphone applications and entertainment-related functions inside vehicles,” notes the analyst of this research. “This has led to the need for large and intelligent information display systems, which could house all the information content.” The ever growing consumer demand for in-vehicle information related to comfort, convenience and safety has led to an information overload. It has spurred the development of new technologies and bigger displays to portray this information.
Prioritisation of Information Content will be Critical
“Information management is a big challenge and is closely related to driver distraction,” remarks the analyst. “Automotive OEMs are in a situation where they have to achieve a balance between offering new technologies to stay ahead of the competition and keeping the human machine interface (HMI) as easy as possible; prioritisation and splitting information to different in-vehicle displays is the need of the hour.” Driver distraction, fuelled by information overload, highlights the need for HMI solutions which not only store additional information, but also limit the amount of information projected to the driver by prioritising it.
There is an increased need for large central displays to house more information. However, multi-modality of input interfaces alone will not help; information will have to be split to different display options, according to priority. “For instance, functions which are vehicle-specific and necessary while driving should be projected on the head up displays and instrument cluster, while other entertainment features can reside on central displays,” suggests the analyst. “Additionally, restricting the freedom to access web-based content to limit distraction will be pivotal.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
Central displays with touch screens
Head up displays
Instrument clusters
1. Research Objective, Scope, Methodology, Background and Definitions
2. Executive Summary
3. Total Automotive Display and Instrument Cluster Market Analysis
4. European and North American Market for Central Displays and Touch Screens
5. European and North American Market for Head-Up Displays
6. European and North American Market for Instrument Clusters
7. Conclusions and Strategic Recommendations
8. Appendix
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