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Strategic Analysis of the Medium to Heavy duty Hybrid and Electric Commercial Vehicle Market in EMEA Region
Frost & Sullivan, April 2012, Pages: 144
This research service provides key trends affecting the hybrid and electric medium-duty and heavy-duty commercial vehicles market in EMEA, with a focus on Western Europe and Russia. This service analyzes urbanization, volatile fuel prices, regulatory and legislative benefits for adopting green technologies, competitive dynamics, and payback period reductions. This service also provides revenue opportunities for market participants in non-energy storage hybrid and electric components. Further, vertical integration activities, key conclusions, and recommendations are considered for the mid to long terms.
This Frost & Sullivan research service titled Strategic Analysis of the Medium- to Heavy-duty Hybrid and Electric Commercial Vehicle Market in EMEA Region provides key trends affecting the hybrid and electric medium-duty and heavy-duty commercial vehicles market in EMEA, with a focus on Western Europe and Russia. This service analyses the key trends of urbanisation, volatile fuel prices, regulatory and legislative benefits for adopting green technologies, competitive dynamics, and payback period reductions. This service also provides revenue opportunities for market participants in non-energy storage hybrid and electric components. Further, vertical integration activities, key conclusions, and recommendations are considered for the mid to long- terms.
Market Overview
Volatile Energy Prices Set to Electrify Prospects of Hybrid/Electric Commercial Vehicles
Europe will emerge as the most competitive regional market for hybrid and electric medium-heavy trucks and buses, globally. This will be particularly true for the transit bus segment, which is expected to experience proliferation of competitors, both on the OEM and supplier side. “Energy price volatility, energy independence, and rising consumer demand for green technologies, coupled with OEM and supplier activities in developing hybrid/electric commercial vehicles (CVs), are creating a foundation for sustainable growth and development,” notes the analyst of this research. “In fact, of all alternative powertrain technologies, hybrid technology places the least pressure on existing infrastructure.”
Hybrid and electric medium-heavy truck and bus production is set to reach 45, 000 in Europe, Middle East and Africa (EMEA) by 2020. Parallel hybrids are, meanwhile, set to account for over half of all commercially manufactured medium-heavy hybrid and electric commercial vehicles. This will underline the need to develop innovative products, technologies and supply chains that will reduce both upfront and lifecycle costs associated with these vehicles, which, at the moment, are perceived as prohibitive by many potential customers. OEMs and suppliers are working, both independently and synergistically, through a combination of vertical and virtual integration, to support growth momentum in this rapidly evolving market.
OEMs Need to Develop Duty Cycle Focused Product Platforms and Suppliers Need to Focus on Vertical Integration
“The biggest challenge in the market currently is the high upfront cost of technology and inability of hybrid/electrics to support a wide range of CV duty cycles, especially long-haul freight movement,” remarks the analyst. “Nascent battery technology and competing emerging technologies such as LPG/CNG powered CVs are impeding faster market penetration of hybrid and electric CVs.” Product differentiation is vital for OEMs focusing on enhancing the penetration of hybrid/electric CVs. Power electronics is emerging as a key focal point for OEMs, some of whom are looking at vertically integrating this aspect of the hybrid/electric powertrain system. This is highlighting the need for virtual integration of suppliers with OEMs, wherein suppliers can assume the R&D responsibilities of OEMs.
In future, the margins for module suppliers will shrink. It will be a similar case for component suppliers as OEMs begin exerting pricing pressures as volumes start to grow. Duty cycle restriction of present day hybrids indicates the need for concerted strategies aimed at developing vehicles and products that deliver the highest efficiencies in certain targeted vocations and duty cycles. “OEMs need to develop duty cycle focused product platforms,” concludes the analyst. “Suppliers need to focus on vertical integration to ensure sustainable market growth and development.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Trucks
- Buses
1. Objective and Scope of Research
2. Executive Summary
3. Global Commercial Vehicle Hybridization and Electrification Trends
3.1 Key Mega Trends Influencing the Market
a. Hybrid and Electric MCV, HCV, Transit Bus, and Other Bus Market—Market Drivers and Restraints
b. Hybrid and Electric MCV, HCV, Transit Bus, and Other Bus Production by Drivetrain by Country
c. Hybrid and Electric CV Market—Impact of Modifications and Regulatory Support on Fuel Efficiency
d. Electric Commercial Vehicle Suitability
3.2 Market Structure and Dynamics
a. Price-reduction Strategies for Hybrid and Electric CVs
b. Technology Roadmap and Trends
c. Voice of Customer: Consumer Research and Analysis
4. Global Overview of the Electric and Hybrid MCV, HCV, Transit Bus, and Other Bus Market
4.1 Global MCV, HCV, Transit Bus, and Other Bus Market Production by Region
4.2 Global MCV, HCV, Transit Bus, and Other Bus Production Volume Forecasts by Vehicle Segment
4.3 Hybrid Penetration in Global MCV, HCV, Transit Bus, and Other Bus Market
4.4 Hybrid Production in Global MCV, HCV, Transit Bus, and Other Bus Market
4.5 Electric Penetration in Global MCV, HCV, Transit Bus, and Other Bus Market
4.6 Electric Production in Global MCV, HCV, Transit Bus, and Other Bus Market
4.7 Global Hybrid and Electric MCV, HCV, Transit Bus, and Other Bus Market Production by Drivetrain
4.8 Global Average Component Pricing
4.9 Global Component Revenue Forecast
4.10 Global Hybrid and Electric MCV, HCV, Transit Bus, and Other Bus Market Share Analysis
4.11 Global Hybrid and Electric MCV, HCV, Transit Bus, and Other Bus Market Value Chain Overview
4.12 Global Hybrid and Electric MCV and HCV Product Line of Leading OEMs
5. Total EMEA Electric and Hybrid MCV, HCV, Transit Bus, and Other Bus Market Analysis
5.1 EMEA Market Overview
5.2 EMEA MCV, HCV, Transit Bus, and Other Bus Factory Production
5.3 EMEA Hybrid and Electric MCV, HCV, Transit Bus, and Other Bus Vehicle
Production by Drivetrain Configuration
5.4 EMEA Hybrid and Electric Powertrain System and Component Revenue Forecast
6. Western European Hybrid and Electric MCV, HCV, Transit Bus, and Other Bus Market Analysis
6.1Key Market Trends Overview
a. Western European Market Drivers and Restraints
6.2 Market Forecasts
a. Western European MCV, HCV, Transit Bus, and Other Bus Production Volume Forecast
b. Western European Hybrid Penetration in MCV, HCV, Transit Bus, and Other Bus Market
c. Western European Hybrid MCV, HCV, Transit Bus, and Other Bus Production Forecast
d. Western European Electric Penetration in MCV, HCV, Transit Bus, and Other Bus Market
e. Western European Electric MCV, HCV, Transit Bus, and Other Bus Production Volume Forecast
f. Western European Hybrid and Electric Drivetrain Configuration by Vehicle Segment
g. Western European Hybrid and Electric Component Pricing Trends
h. Western European Hybrid and Electric Component Revenue Forecast
6.3 Competitive Dynamics
a. Western European Hybrid and Electric CV OEM Market Share Analysis
b. Western European Hybrid and Electric CV Drivetrain Supplier Market Share Analysis
c. Western European Industry Structure
d. Western European Hybrid and Electric CV Product Timeline
7. Russian Hybrid and Electric MCV, HCV, Transit Bus, and Other Bus Market Analysis
7.1 Key Market Trends Overview
7.2 Market Drivers and Restraints
7.3 Russian Bus Market Structure
7.4 Market Forecasts
a. Russian MCV, HCV, Transit Bus, and Other Bus Production Volume Forecast
b. Russian Hybrid Penetration in MCV, HCV, Transit Bus, and Other Bus Market
c. Russian Hybrid MCV, HCV, Transit Bus, and Other Bus Production Forecast
d. Russian Electric Penetration in MCV, HCV, Transit Bus, and Other Bus Market
e. Russian Electric MCV, HCV, Transit Bus, and Other Bus Production Forecast
f. Russian Hybrid and Electric Drivetrain Configuration by Vehicle Segment
g. Russian Component Pricing Trends
h. Russian Hybrid and Electric Component Revenue Forecast
7.5 Competitive Dynamics
a. Russian OEM Market Share Overview
b. Russian Hybrid and Electric Drivetrain Market Share Overview
8. Rest of EMEA Hybrid and Electric MCV, HCV, Transit Bus, and Other Bus Market Analysis
8.1 Eastern Europe (excluding Russia)
8.2 Turkey
8.3 South Africa
8.4 Middle East
9. Key Conclusion and Recommendations
10. Appendix
11. The Frost & Sullivan Story
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