The Western European Wear & Tear Parts Market, 2011-15
Datamonitor, June 2012, Pages: 174
Introduction
While the general trend in mature markets is for declining average mileage in lieu of higher vehicle ownership ratios per household, the ongoing economic stagnation is causing motorists to seek financial savings by substituting vehicle use, thus decelerating their vehicles' wear rates and as a result reducing consumption of wear and tear parts on an annual basis.
Scope
- Achieve revenue growth by understanding the forecast sales of wear and tear parts by country and adjust business development plans to suit.
- Uncover new distribution opportunities for your products by identifying which types of retailer are most successful in each country and why.
- Improve your product mix and hence revenues by gaining insight into what types of wear and tear parts are proving popular, by country and region.
- Formulate market share and channel share objectives for your company using our product and distribution data.
- Develop new strategies to sell your products by understanding where premium and budget brands are most popular, and why.
Highlights
Despite only having a relatively small volume in 2011, shock absorbers are proportionally one of the most valuable components in the aftermarket. This component is expected to experience a decrease of almost 9% in sales by 2015, and while this equates to smaller losses than some other parts, the financial ramifications will be profound.
As developments progress in the improvement of the passenger car, batteries will be required to evolve in order to serve the needs of technological advances. These next generation batteries are expected to be fully integrated into the market within the next four to five years.
Of the wear and tear components expecting decline, the windscreen wiper blade market anticipates one of the smaller contractions. While this may appear positive, this particular component is relatively low cost and, as such, requires higher volumes in order to maintain market value.
Key Questions Examined
- Which countries have the highest penetration of brake drums and shoes?
- Which countries are displaying the highest growth rates for brake drum/shoe versus disc/pad setups?
- What are the consumer behaviors regarding retailer and component brand selection in the European wear and tear parts market, by component and country?
- What are the market shares of the key distribution channels for brake parts, exhausts, batteries, wiper blades, shocks and cat converters, by country?
- What is the average annual spend by consumers on wear and tear parts by component and by country?
OVERVIEW
Introduction
Key findings
Falling average mileage and motorists' prudence are market depressants
Increasing demand for raw materials from emerging markets is adversely affecting global prices
Movement toward lighter vehicles will have a distinct effect on the brake component replacement market
Cost-effectiveness overrides loyalty in the brake market
Extended lifespan of catalytic convertors detrimental to replacement rates
Failing economic conditions support the deferral of exhaust maintenance
Shock absorbers: a small market with a large value that is expected to fall
Volume is the main driver behind the windscreen wiper market across Western Europe
Technology will shape the future of starter batteries, but replacement rates will fall in the interim
Strategic recommendations
Consider the technical specifications of new vehicles as an indicator of future demand
Focus on profit-based sales, as volume will continue to fall
Focus marketing strategies on tradesmen and retailers rather than consumers
Vehicle manufacturer networks and garages represent the biggest sales opportunities for the aftermarket
Vehicle parc dynamics will indicate the future component requirements of national aftersales markets
Consider regional climates when anticipating demand for service parts
Consider the long-term implications of technological advances
Executive summary
Brake components
Catalytic converters and exhaust systems
Other wear and tear components
BELGIUM
Brake pads
Volume: decreasing average mileage will cause reduced brake pad wear
Value: rising materials costs mean that pads are set to become more expensive to produce and replace
Market shares: garages hold an established share due to recent investment in equipment
Consumer attitudes: favoring cheaper imported brands could compromise brake performance
Brake discs
Volume: market expansion is forecast due to an influx of affordable components
Value: increased market size results in higher demand for labor
Market shares: loyal motorists favor established distribution outlets
Consumer attitudes: customers rush to exploit opportunity of reduced product cost
Brake shoes
Volume: dwindling popularity will cause future market contractions
Value: production is becoming less cost-effective due to waning demand
Market shares: vehicle age concerns force motorists to look for the cheapest possible deals
Consumer attitudes: a lack of efficiency benefits results in motorists maximizing wear
Brake drums
Volume: future fluctuations will lead to overall market decline
Value: increased component complexity drives labor costs up
Market shares: strong relationships demonstrated by preferred sales channels
Consumer attitudes: increased motoring costs lead people to reduce mileage and thus wear
Catalytic converters
Volume: advanced technology promotes component longevity but impacts the aftermarket
Value: expensive materials not sufficient to halt contracting market value
Market shares: price-conscious motorists seek cost-effective outlets
Consumer attitudes: lack of understanding does nothing to influence driving style
Exhaust systems
Volume: volume declining due to increased product longevity
Value: decline will be recorded as consumers cut exhaust system spending
Market shares: the market share of garages is increasing due to better product range offerings
Consumer attitudes: improved manufacturing drives exhaust system prices up
Shock absorbers
Volume: shock absorber volume declining as consumers defer replacement
Value: the increasing price of shock absorbers promotes value stabilization
Market shares: professional outlets are preferred due to the necessity of professional replacement
Consumer attitudes: shock absorbers follow overall aftermarket expenditure decline
Windscreen wiper blades
Volume: new windscreen wiper blade technologies encourage aftermarket sales growth
Value: rising sales and new blade technologies will drive an increase in market value
Market shares: the increased complexity of windscreen wiper blades promotes growth in professional channels
Consumer attitudes: increasing windscreen wiper blade value breaks trend of overall aftermarket decline
Starter batteries
Volume: rising volume slowed by increasing product life
Value: improvements to starter battery manufacturing drives market value up
Market shares: professional channels remain popular, with little change anticipated
Consumer attitudes: starter battery prices increase despite overall market decline
NETHERLANDS
Brake pads
Volume: rising car parc not enough to guarantee increased demand for components
Value: raw material costs set to influence overall market worth
Market shares: manufacturers look to reduce production costs to maintain interest
Consumer attitudes: escalating costs set to increase conservative driving styles
Brake discs
Volume: higher replacement rate anticipated until market saturation is reached
Value: increased sales set to grow market worth through fierce competition
Market shares: smaller outlets will look at ways to entice customers in order to gain market share
Consumer attitudes: component longevity of imports depends largely on the end user
Brake shoes
Volume: vehicle age drives motorists to maximize wear
Value: market worth set to contradict future developments in market size
Market shares: multiple sales outlets set to generate competition
Consumer attitudes: swing in preferred vehicle types set to impact the aftermarket
Brake drums
Volume: market contractions are less significant than in neighboring countries
Value: static market worth hides individual parts and labor developments
Market shares: reduced demand leads to imbalanced market distribution patterns
Consumer attitudes: value for money is becoming a high priority among motorists
Catalytic converters
Volume: future sales potentially restricted due to technological influences
Value: consumers remain unaffected by raw material price fluctuations
Market shares: competition gives rise to historically less popular channels
Consumer attitudes: developments in component longevity dictate customer behavior
Exhaust systems
Volume: a successful scrappage scheme led to the decline in exhaust system sales
Value: increasing popularity of hybrid vehicles promotes retracting market value
Market shares: little change as professionals remain the preferred choice
Consumer attitudes: increasing price of exhaust systems caused by higher quality materials used
Shock absorbers
Volume: replacement rates decline as consumers seek to prolong shock absorber use
Value: market value declining in line with reduced sales of shock absorbers
Market shares: vehicle manufacturer networks remain the favored channel due to product complexity
Consumer attitudes: reduced aftermarket spend continues to affect shock absorbers
Windscreen wiper blades
Volume: the market for windscreen wiper blades is static as consumers continue to defer replacement
Value: market value remains stable due to rising penetration of flat and hybrid blades
Market shares: professional channels set for growth due to a lack of DIY willingness
Consumer attitudes: the price of windscreen wiper blades is increasingly driven by improved blade styles
Starter batteries
Volume: preference for low cost batteries and increased electric requirements promote volume growth
Value: value to grow faster than volume due to the penetration of AGM and EFB batteries
Market shares: lack of DIY willingness means the preference for professional channels continues
Consumer attitudes: growth of market bucks trend of overall aftermarket value decline
AUSTRIA
Brake pads
Volume: customer mentality helps to support aftermarket stability
Value: future market developments could increase opportunities for vendors
Market shares: manufacturers' strong position helps maintain prices
Consumer attitudes: component awareness leads motorists to focus on local products
Brake discs
Volume: driving habits could hinder long-term aftermarket development
Value: customer knowhow slows labor value prospects
Market shares: affordability remains the key focus
Consumer attitudes: the economic situation helps preserve frequent maintenance cycles
Brake shoes
Volume: braking efficiency demands could impact market size
Value: cheaper unit prices are testimony to the resolve of manufacturers
Market shares: vehicle age a deciding factor in distribution channel preference
Consumer attitudes: strong customer awareness mostly lost on inefficient systems
Brake drums
Volume: vehicle age distribution set to dictate the future of the aftermarket
Value: cheaper parts not sufficient to increase demand
Market shares: component complexity generally prevents motorists from carrying out repairs
Consumer attitudes: careful driving prolongs the lifespan of older components
Catalytic converters
Volume: bleak outlook forecast as a result of technological developments
Value: the extent of labor-intensive work will help minimize market value contractions
Market shares: the bespoke services on offer dictate consumer sales outlet preference
Consumer attitudes: Austrian motorists tend to drive carefully to do more good than harm
Exhaust systems
Volume: improving product quality leads to declining sales
Value: reduced consumer spending leads to decreasing market value
Market shares: consumers show preference for professional outlets in Austria
Consumer attitudes: increasing quality of exhaust systems drives price up
Shock absorber
Volume: shock absorber sales decreased as the scrappage scheme removed old vehicles from the market
Value: the recession affected consumer spending, leading to falling market value
Market shares: vehicle manufacturer networks remain the favored distribution channel
Consumer attitudes: Austrians are unwilling to spend on shock absorbers as cost becomes more important
Windscreen wiper blades
Volume: volume stabilizes due to consumers returning to the market
Value: new and more expensive blades will continue to increase market value
Market shares: blade pricing drives the market share of garages and autocenters
Consumer attitudes: failing mileage leads to a declining replacement rate
Starter batteries
Volume: new battery technologies spark small increase in sales
Value: increasing electrical requirements lead to growth of market value
Market shares: professional outlets remain favored by consumers
Consumer attitudes: spending on starter batteries to increase despite overall aftermarket expenditure declining
SWITZERLAND
Brake pads
Volume: influence of winter weather shown in aftermarket developments
Value: economic stability and prosperity leads to higher unit prices
Market shares: sales outlet preference depends mostly on vehicle age
Consumer attitudes: control of part longevity is hindered by the nature of Swiss terrain
Brake discs
Volume: market expansion likely due to increased component degradation
Value: increased labor opportunities set to significantly grow market worth
Market shares: established market shares built on strong customer relationships
Consumer attitudes: keen ؀vehicle awareness unable to influence part longevity
Brake shoes
Volume: stable economy makes newer vehicles and brake systems more affordable
Value: market worth will fall if motorists favor more efficient brake systems
Market shares: vehicle age predominantly determines the most favored sales channels
Consumer attitudes: motorists prefer to buy newer vehicles than prolong the lifespan of older components
Brake drums
Volume: reduced demand will likely impact replacement rates
Value: material demand from emerging markets has caused production costs to rise
Market shares: preferred distribution outlets remain dependent on vehicle age
Consumer attitudes: motorists are largely unable to conserve brake components due to local terrain
Catalytic converters
Volume: increased part longevity will lead to a decline in aftermarket size
Value: high unit costs are caused by manufacturers passing on raw material price increases
Market shares: motorists can generally afford the high service costs offered by sales channels
Consumer attitudes: the nature of local open roads facilitates component preservation
Exhaust systems
Volume: increasing exhaust system longevity leads to falling market volume
Value: value will decline at a lower rate than volume as product improvements raise prices
Market shares: increasing average vehicle age drives up the market share of garages
Consumer attitudes: exhaust systems suffer from decreased replacement across the aftermarket
Shock absorbers
Volume: volume to decline as the number of shock absorbers replaced as a matter of maintenance decreases
Value: value declines in the face of falling sales as consumers seek to cut costs
Market shares: vehicle manufacturer networks set to continue their dominance of the shock absorber aftermarket
Consumer attitudes: overall aftermarket spending declines in line with falling shock absorbers sales
Windscreen wiper blades
Volume: windscreen wiper blades being used for longer results in declining sales
Value: value declines despite more expensive blades being introduced into the aftermarket
Market shares: reduced DIY willingness leads to a market share increase for garages
Consumer attitudes: the increased price of windscreen wiper blades will fail to protect the market from falling sales
Starter batteries
Volume: volume set to increase as vehicle reliance on electric increases
Value: value rising faster than volume as increased power requirements lead to more expensive batteries
Market shares: vehicle manufacturer networks decline and garages increase as consumers seek the best deal
Consumer attitudes: overall aftermarket spending declines but starter batteries break the trend with rising sales
APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor's Global Automotive Proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
Disclaimer
TABLES
Table: Western Europe: brake markets
Table: Western Europe: catalytic converter and exhaust system markets
Table: Western Europe: other wear and tear component markets
Table: Belgium brake pads snapshot
Table: Belgium brake pads: distribution market shares,
Table: Belgium brake discs snapshot
Table: Belgium brake discs: distribution market shares,
Table: Belgium brake shoes snapshot
Table: Belgium brake shoes: distribution market shares,
Table: Belgium brake drums snapshot
Table: Belgium brake drums: distribution market shares,
Table: Belgium catalytic converters snapshot
Table: Belgium catalytic converters: distribution market shares,
Table: Belgium exhaust systems snapshot
Table: Belgium exhaust systems: distribution market shares,
Table: Belgium shock absorbers snapshot
Table: Belgium shock absorbers: distribution market shares,
Table: Belgium windscreen wiper blades snapshot
Table: Belgium windscreen wiper blades: distribution market shares,
Table: Belgium starter battery snapshot
Table: Belgium starter battery: distribution market shares,
Table: Netherlands brake pads snapshot
Table: Netherlands brake pads: distribution market shares,
Table: Netherlands brake discs snapshot
Table: Netherlands brake discs : distribution market shares ,
Table: Netherlands brake shoes snapshot
Table: Netherlands brake shoes: distribution market shares,
Table: Netherlands brake drums snapshot
Table: Netherlands brake drums: distribution market shares,
Table: Netherlands catalytic converters snapshot
Table: Netherlands catalytic converters: distribution market shares,
Table: Netherlands exhaust systems snapshot
Table: Netherlands exhaust systems: distribution market shares,
Table: Netherlands shock absorbers snapshot
Table: Netherlands shock absorbers: distribution market shares,
Table: Netherlands windscreen wiper blades snapshot
Table: Netherlands windscreen wiper blades: distribution market shares,
Table: Netherlands starter battery snapshot
Table: Netherlands starter batteries: distribution market shares,
Table: Austria brake pads snapshot
Table: Austria brake pads: distribution market shares,
Table: Austria brake discs snapshot
Table: Austria brake discs: distribution market shares,
Table: Austria brake shoes snapshot
Table: Austria brake shoes: distribution market shares,
Table: Austria brake drums snapshot
Table: Austria brake drums: distribution market shares,
Table: Austria catalytic converters snapshot
Table: Austria catalytic converters: distribution market shares,
Table: Austria exhaust systems snapshot
Table: Austria exhaust systems: distribution market shares,
Table: Austria shock absorber snapshot
Table: Austria shock absorbers: distribution market shares,
Table: Austria windscreen wiper blade snapshot
Table: Austria windscreen wiper blades: distribution market shares,
Table: Austria starter batteries snapshot
Table: Austria starter batteries: distribution market shares,
Table: Switzerland brake pads snapshot
Table: Switzerland brake pads: distribution market shares,
Table: Switzerland brake discs snapshot
Table: Switzerland brake discs: distribution market shares,
Table: Switzerland brake shoes snapshot
Table: Switzerland brake shoes: distribution market shares,
Table: Switzerland brake drums snapshot
Table: Switzerland brake drums: distribution market shares,
Table: Switzerland catalytic converters snapshot
Table: Switzerland catalytic converters: distribution market shares,
Table: Switzerland exhaust systems snapshot
Table: Switzerland exhaust systems: distribution market shares,
Table: Switzerland shock absorber snapshot
Table: Switzerland shock absorber: distribution market shares,
Table: Switzerland windscreen wiper blades snapshot
Table: Switzerland windscreen wiper blades: distribution market shares,
Table: Switzerland starter battery snapshot
Table: Switzerland starter battery: distribution market shares,
FIGURES
Figure: Belgium brake pads: market volume and replacement rate
Figure: Belgium brake pads: labor and parts value
Figure: Belgium brake pads: spend per vehicle and spend per component
Figure: Belgium brake discs: market volume and replacement rate
Figure: Belgium brake discs: labor and parts value
Figure: Belgium brake discs: spend per vehicle and spend per component
Figure: Belgium brake shoes: market volume and replacement rate
Figure: Belgium brake shoes: labor and parts value
Figure: Belgium brake shoes: spend per vehicle and spend per component
Figure: Belgium brake drums: market volume and replacement rate
Figure: Belgium brake drums: labor and parts value
Figure: Belgium brake drums: spend per vehicle and spend per component
Figure: Belgium catalytic converters: market volume and replacement rate
Figure: Belgium catalytic converters: labor and parts value
Figure: Belgium catalytic converters: spend per vehicle and spend per component
Figure: Belgium exhaust systems: market volume and replacement rate
Figure: Belgium exhaust systems: labor and parts value
Figure: Belgium exhaust systems: spend per vehicle and spend per component
Figure: Belgium shock absorbers: market volume and replacement rate
Figure: Belgium shock absorbers: labor and parts value
Figure: Belgium shock absorbers: spend per vehicle and spend per component
Figure: Belgium windscreen wiper blades: market volume and replacement rate
Figure: Belgium windscreen wiper blades: labor and parts value
Figure: Belgium windscreen wipers: spend per vehicle and spend per component
Figure: Belgium starter batteries: market volume and replacement rate
Figure: Belgium starter batteries: labor and parts value
Figure: Belgium starter batteries: spend per vehicle and spend per component
Figure: Netherlands brake pads: market volume and replacement rate
Figure: Netherlands brake pads: labor and parts value
Figure: Netherlands brake pads: spend per vehicle and spend per component
Figure: Netherlands brake discs : market volume and replacement rate
Figure: Netherlands brake discs : labor and part s value
Figure: Netherlands brake discs: spend per vehicle and spend per component
Figure: Netherlands brake shoes: market volume and replacement rate
Figure: Netherlands brake shoes: labor and parts value
Figure: Netherlands brake shoes: spend per vehicle and spend per component
Figure: Netherlands brake drums: market volume and replacement rate
Figure: Netherlands brake drums: labor and parts value
Figure: Netherlands brake drums: spend per vehicle and spend per component
Figure: Netherlands catalytic converters: market volume and replacement rate
Figure: Netherlands catalytic converters: labor and parts value
Figure: Netherlands catalytic converters: spend per vehicle and spend per component
Figure: Netherlands exhaust systems: market volume and replacement rate
Figure: Netherlands exhaust systems: labor and parts value
Figure: Netherlands exhaust systems: spend per vehicle and spend per component
Figure: Netherlands shock absorbers: market volume and replacement rate
Figure: Netherlands shock absorbers: labor and parts value
Figure: Netherlands shock absorbers: spend per vehicle and spend per component
Figure: Netherlands windscreen wiper blades: market volume and replacement rate
Figure: Netherlands windscreen wiper blades: labor and parts value
Figure: Netherlands windscreen wiper blades: spend per vehicle and spend per component
Figure: Netherlands starter batteries: market volume and replacement rate
Figure: Netherlands starter batteries: labor and parts value
Figure: Netherlands starter batteries: spend per vehicle and spend per component
Figure: Austria brake pads: market volume and replacement rate
Figure: Austria brake pads: labor and parts value
Figure: Austria brake pads: spend per vehicle and spend per component
Figure: Austria brake discs: market volume and replacement rate
Figure: Austria brake discs: labor and parts value
Figure: Austria brake discs: spend per vehicle and spend per component
Figure: Austria brake shoes: market volume and replacement rate
Figure: Austria brake shoes: labor and parts value
Figure: Austria brake shoes: spend per vehicle and spend per component
Figure: Austria brake drums: market volume and replacement rate
Figure: Austria brake drums: labor and parts value
Figure: Austria brake drums: spend per vehicle and spend per component
Figure: Austria catalytic converters: market volume and replacement rate
Figure: Austria catalytic converters: labor and parts value
Figure: Austria catalytic converters: spend per vehicle and spend per component
Figure: Austria exhaust systems: market volume and replacement rate
Figure: Austria exhaust systems: labor and parts value
Figure: Austria exhaust systems: spend per vehicle and spend per component
Figure: Austria shock absorbers: market volume and replacement rate
Figure: Austria shock absorber: labor and parts value
Figure: Austria shock absorbers: spend per vehicle and spend per component
Figure: Austria windscreen wiper blades: market volume and replacement rate
Figure: Austria windscreen wiper blades: labor and parts value
Figure: Austria windscreen wiper blades: spend per vehicle and spend per component
Figure: Austria starter batteries: market volume and replacement rate
Figure: Austria starter batteries: labor and parts value
Figure: Austria starter batteries: spend per vehicle and spend per component
Figure: Switzerland brake pads: market volume and replacement rate
Figure: Switzerland brake pads: labor and parts value
Figure: Switzerland brake pads: spend per vehicle and spend per component
Figure: Switzerland brake discs: market volume and replacement rate
Figure: Switzerland brake discs: labor and parts value
Figure: Switzerland brake discs: spend per vehicle and spend per component
Figure: Switzerland brake shoes: market volume and replacement rate
Figure: Switzerland brake shoes: labor and parts value
Figure: Switzerland brake shoes: spend per vehicle and spend per component
Figure: Switzerland brake drums: market volume and replacement rate
Figure: Switzerland brake drums: labor and parts value
Figure: Switzerland brake drums: spend per vehicle and spend per component
Figure: Switzerland catalytic converters: market volume and replacement rate
Figure: Switzerland catalytic converters: labor and parts value
Figure: Switzerland catalytic converters: spend per vehicle and spend per component
Figure: Switzerland exhaust systems: market volume and replacement rate
Figure: Switzerland exhaust systems: labor and parts value
Figure: Switzerland exhaust systems: spend per vehicle and spend per component
Figure: Switzerland shock absorbers: market volume and replacement rate
Figure: Switzerland shock absorbers: labor and parts value
Figure: Switzerland shock absorbers: spend per vehicle and spend per component
Figure: Switzerland windscreen wiper blades: market volume and replacement rate
Figure: Switzerland windscreen wiper blades: labor and parts value
Figure: Switzerland windscreen wiper blades: spend per vehicle and spend per component
Figure: Switzerland starter batteries: market volume and replacement rate
Figure: Switzerland starter batteries: labor and parts value
Figure: Switzerland starter batteries: spend per vehicle and spend per component
This report analyzes the wear and tear parts market from 2011 to 2015. It covers Belgium, Austria, Switzerland, and the Netherlands. It covers brake pads, discs, shoes and drums; exhausts; batteries; wiper blades; shock absorbers; and cat converters.
CMS Energy Corporation, Hutchison 3G UK Limited
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