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Guide To Water Coolers In East Europe 2004
Zenith International, June 2004, Pages: 255
Despite the water cooler industry entering a second decade in some markets, the East Europe market has not shown any signs of slowing down. In fact, it proved yet again that its potential has yet to be realised, growing strongly in both unit placements and water consumption. However, there are interesting trends emerging in cooler and dispenser unit placements. Major multinationals are now firmly established in the leading countries confirming long-term engagement in the region. As many as eight countries out of ten that joined the European Union on 1 May 2004 are researched in this report. Many distributors are eager to exploit this unique and historic opportunity to grow their businesses internationally.
This report offers the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
Zenith International's 2004 East Europe Water Coolers Report is broken down into 3 main sections:
1. A full market commentary provides in-depth analysis of trends in such areas as unit types, water types, industry structure, market consolidation and key groups, key industry features and changes to watch out for, and forecasts to 2008.
2. Comprehensive tables look closely at the East European market and each segment, covering consumption, cooler and dispenser unit placements, leading distributors/bottlers/brands, cooler throughput, detailed regional analysis and full forecasts to 2008.
3. 15 country profiles contain expert market interpretation, tables and analysis. Full profiles of each country's leading water cooler companies cover company structure, sales volume, unit placements, marketing analysis and commentary.
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