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Global Report
The Public Affairs Group, June 2004, Pages: 280
Globalization is a fact of life for most medium and large companies, and will become a major consideration even for small firms as Internet technology comprises an ever more critical component of standard corporate communications. Our Best Practices in Global Communication Report serves as a comprehensive guide to the new reality of global communications. It covers the global business models, diversity, global stakeholder relations, global branding, technology,and customer service. It also offers latest data, engaging case studies and detailed media profiles.
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