Innovation remains essential to success in the modern food and drinks industry. Today’s consumers are constantly seeking added value and interest from their foods and it is vital that food manufacturers continue to work on developing new ideas to satisfy demand.
In order to review current and future directions in NPD, this new edition takes a two-pronged approach - as well as highlighting the new sectors that have emerged since the previous edition was published, this unique study also looks back at the emerging sectors identified in the earlier report in 2001 and presents a progress report for each.
Featuring: - Analysis of 18 new emerging categories in the food and drinks market - Including market information, NPD, strategies and future prospects - Progress report for 27 emerging sectors outlined in the first edition of this report - Discussion of the key themes driving food and drinks markets – Wellbeing, Convenience and Snacking, Lifestyle, and Indulgence
Key Features - Identifies areas of potential future growth - Discusses international new product development - Pinpoints the consumer trends driving development of certain markets - Highlights possible areas of future activity and NPD - Looks back on sectors that were emerging in the early-2000s
Helping you to: - Target new product activity and R&D budgets - Monitor competitor activity in the marketplace - Understand trends and consumer drivers in the food and drinks market - Direct future strategies towards areas of greatest potential - Gain an understanding of likely corporate direction
