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Personal Care Appliances in the United Kingdom

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    Report

  • 29 Pages
  • January 2026
  • Region: United Kingdom
  • Euromonitor International
  • ID: 2190467
Personal care appliances in the UK is characterised by a trend towards convenience and customisation, which drove current value growth in 2025 despite a marginal retail volume decline. With a rising median disposable income per household, consumers were willing to spend on products that simplified tasks and offered personalised experiences. The dominance of e-commerce as a retail channel further supported this trend, as consumers preferred the convenience of online shopping.

This Personal Care Appliances in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Care Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience and customisation significant in personal care appliances
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Convenience and customisation impact personal care appliances
  • CHART 2 Philips Launches the Sonicare 5000-7000 Series Toothbrushes
  • Hair care appliances continues to lead, but oral care appliances draws closer
WHAT’S NEXT?
  • Consumers will seek convenient multifunctional personal care appliances
  • Oral care appliances set to lead growth with innovation and a hygiene focus
  • CHART 3 Analyst Insight
  • Sustainability and refurbished goods to shape future business strategies
COMPETITIVE LANDSCAPE
  • Procter & Gamble and BaByliss (UK) Ltd lead and extend their shares
  • Companies will need to adapt to changing consumer trends to survive
CHANNELS
  • Retail e-commerce dominates personal care appliances due to demand for convenience
  • Offline retailers will continue to suffer from the competition from retail e-commerce
PRODUCTS
  • Dyson cordless designs continue to attract consumers
  • CHART 4 The Dyson Corrale Remains a Popular Cordless Hair Straightener
  • Innovative multifunctional products appeal to consumers in personal care appliances
  • CHART 5 Dyson Launches the Airwrap i.d Multi Styler and Dryer
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Samsung's Bespoke AI Laundry Combo
  • CHART 8 Ninja CRISPi 4-in-1 Portable Glass Air Fryer is Launched in the UK in 2025
  • CHART 9 Analyst Insight
  • CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 11 Caple's New Heat Pump Tumble Dryer Promises Savings
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in the United Kingdom 2025
  • CHART 14 Key Insights on Consumers in the United Kingdom 2025
  • CHART 15 Consumer Landscape in the United Kingdom 2025
CONSUMER APPLIANCES IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Consumer appliances shows resilience, driven by smart tech and multifunctionality
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Smart and AI-powered appliances drive value growth
  • Home laundry appliances performs well as demand for connected appliances grows
  • Multifunctionality continues to shape consumer appliances
WHAT’S NEXT?
  • Growth will be driven by energy-efficient and multifunctional products
  • Heat pumps set to see the highest growth due to government support and rising awareness
  • Smart and AI-powered appliances anticipated to drive value growth
COMPETITIVE LANDSCAPE
  • Procter & Gamble maintains its lead with a diverse portfolio
  • Hisense gains traction with smart marketing and product launches
CHANNELS
  • Retail e-commerce dominates both major and small appliances
  • Offline retailers still have a role to play
PRODUCTS
  • Sustainability and energy efficiency fuel product development
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources