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Microwaves in the United Kingdom

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    Report

  • 27 Pages
  • January 2026
  • Region: United Kingdom
  • Euromonitor International
  • ID: 2190471
Microwaves in the UK exhibited a mixed performance in 2025. Retail volumes of freestanding microwaves declined due to high saturation, yet built-in microwaves saw a slight increase, driven by premium features and a recovering housing market. In addition, the median disposable income per household in the UK rose slightly, indicating steady growth in consumer purchasing power, which supported demand for premium products. Despite a negative consumer confidence index of -0.7, a trend towards smart a...

This Microwaves in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Microwaves market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Microwaves navigates mixed fortunes in 2025
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Built-in microwaves drives growth as consumers look for premium features
  • CHART 2 Analyst Insight
  • Smart and AI-powered microwaves drive premiumisation and innovation
  • CHART 3 Samsung's Smart Freestanding Microwave
WHAT’S NEXT?
  • Growth likely to be driven by rising incomes and multifunctionality
  • Freestanding microwaves will remain dominant, but built-in anticipated to gain traction
  • AI and personalisation anticipated to redefine microwaves
COMPETITIVE LANDSCAPE
  • Panasonic and Sharp maintain their lead with wide availability
  • New entrants and steady income growth present business opportunities
CHANNELS
  • Dominance of retail e-commerce continues
  • Growth is seen for builder merchants, while some offline channels remain significant
PRODUCTS
  • Customisation drives sales of microwaves
  • CHART 4 Swan’s Nordic Digital Microwave Maintains its Popularity
  • Players in microwaves embrace multifunctionality to compete
  • CHART 5 Daewoo's 5-in-1 Air Fryer Microwave
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Samsung's Bespoke AI Laundry Combo
  • CHART 8 Ninja CRISPi 4-in-1 Portable Glass Air Fryer is Launched in the UK in 2025
  • CHART 9 Analyst Insight
  • CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 11 Caple's New Heat Pump Tumble Dryer Promises Savings
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in the United Kingdom 2025
  • CHART 14 Key Insights on Consumers in the United Kingdom 2025
  • CHART 15 Consumer Landscape in the United Kingdom 2025
CONSUMER APPLIANCES IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Consumer appliances shows resilience, driven by smart tech and multifunctionality
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Smart and AI-powered appliances drive value growth
  • Home laundry appliances performs well as demand for connected appliances grows
  • Multifunctionality continues to shape consumer appliances
WHAT’S NEXT?
  • Growth will be driven by energy-efficient and multifunctional products
  • Heat pumps set to see the highest growth due to government support and rising awareness
  • Smart and AI-powered appliances anticipated to drive value growth
COMPETITIVE LANDSCAPE
  • Procter & Gamble maintains its lead with a diverse portfolio
  • Hisense gains traction with smart marketing and product launches
CHANNELS
  • Retail e-commerce dominates both major and small appliances
  • Offline retailers still have a role to play
PRODUCTS
  • Sustainability and energy efficiency fuel product development
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources