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Successes and Failures Case Study: Bud Light Golden Wheat Product Image

Successes and Failures Case Study: Bud Light Golden Wheat

  • Published: June 2012
  • Region: World
  • 7 Pages
  • Datamonitor

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study examines the causal factors of Bud Light Golden Wheat’s failure in the US.

Scope

- Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
- Obtain a broader appreciation of the CPG industry by gaining insights from both within and outside of your category.

Highlights

- Around 80% of new product innovation fails – highlighting the challenge that industry players face in innovating in today’s competitive market landscape. Failed innovation can severely undermine profits and brand reputations. Conversely, the rewards for successful innovation are substantial.
- Datamonitor is constantly monitoring READ MORE >

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
Enterprisewide The report will be emailed to you. The report is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.
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