Worldwide Digital Media Forecasts: 2012

Generator Research Limited, July 2012, Pages: 112

How often do you need basic data on key digital media markets such as:

- Tablet shipments in Asia Pacific in 2016
- Market share of iPad in 2014
- Online advertising expenditure in Western Europe
- Average selling price of notebook PCs
- Installed base of connected TV sets
- Number of printed books sold each year compared with eBooks
- Social networking users
- Broadband penetration
- TV shipments in North America to 2016
- and many, many more...

Every digital media professional needs immeidate access to basic data like this.

Because it is not feasible to simply remember thousands of datapoints, we have prepared this handy 112-page Reference Manual which is packed with essential market data and forecasts on the important digital media markets.

In this convienent Reference Manual, you will be able to browse hundreds of tables and charts for use in company reports, client presentations, white papers and meetings with co-workers and management.

Each market is presented over the period 2012 to 2016 (minimum) and most are split into six worldwide regions (North America, Western Europe, Eastern Europe, Asia Pacific, Latin America and Middle East & Africa).

Here is a summary of the markets covered by this Reference Manual:

- Advertising
(main advertising media)

- Apple iPad
(shipments, market share, revenues and average selling price)

- Books: Printed Books and eBooks
(unit sales and revenues for printed books and eBooks, plus more)

- Connected Television
(shipments and installed base of all the main connected TV devices: smart TV, Blu-ray players, games consoles, Pay-TV STBs and retail STBs)

- Desktop PCs
(shipments, revenues and average selling price)

- eReaders
(shipments, revenues and average selling price)

- Facebook
(users, revenues and market share)

- Fixed Broadband
(subscribers and penetration)

- Media Tablets
(shipments, revenues and average selling price)

- Smarthphones
(shipments and regional markets shares for smartphones)

- Netbooks
(shipments, revenues and average selling price)

- Newspapers: Print and Digital
(advertising, copy and digital subscription revenue for print and digital newspapers, plus more)

- Notebook PCs
(shipments, revenues and average selling price)

- Online Advertising
(split by social networks (Facebook and other social networks), Google and all other)

- Pay TV
(subscribers numbers for satellite DTH, Cable TV and IPTV)

- Smart TV
(shipments and installed base of smart TV sets)

- Social Networking
(social networking users and penetration)

- Television Sets
(TV households, installed base of TV sets, Flat panel TV set shipments)

ADVERTISING
- By Ad Media
-- Total Worldwide Advertising Expenditure by Region (USD Millions)
-- Worldwide Television Advertising Expenditure by Region (USD, Millions)
-- Worldwide Internet Advertising Expenditure by Region (USD, Millions)
-- Worldwide Newspaper Advertising Expenditure by Region (USD, Millions)
-- Worldwide Magazine Advertising Expenditure by Region (USD, Millions)
-- Worldwide Radio Advertising Expenditure by Region (USD, Millions)
-- Worldwide Outdoor Advertising Expenditure by Region (USD, Millions)
-- Worldwide Cinema Advertising Expenditure by Region (USD, Millions)
- By Region
-- Total Worldwide Advertising Expenditure (individually for top 7 ad media) (USD, Millions)
-- Advertising Expenditure: North America (individually for top 7 ad media) (USD, Millions)
-- Advertising Expenditure: Western Europe (individually for top 7 ad media) (USD, Millions)
-- Advertising Expenditure: Central, Southern & Eastern Europe (individually for top 7 ad media) (USD, Millions)
-- Advertising Expenditure: Asia Pacific (individually for top 7 ad media) (USD, Millions)
-- Advertising Expenditure: Latin America & Caribbean (individually for top 7 ad media) (USD, Millions)
-- Advertising Expenditure: Middle East & Africa (individually for top 7 ad media) (USD, Millions)

APPLE iPad
- Worldwide Shipments of iPad (Units, Millions)
- Worldwide Market Share of iPad (Percent)
- Worldwide Revenues of iPad (USD, Millions)
- Worldwide Average Selling Price (ASP) of iPad in USD

BOOKS: PRINTED BOOKS & eBOOKS
- All Books
-- All Books: Unit Sales by Region (Millions)
-- All Books: Average Selling Price (ASP) at Retail by Region (USD)
-- All Books: Retail Revenues by Region (USD, Millions)
- Printed Books
-- Printed Books: Unit Sales by Region (Millions)
-- Printed Books: Average Selling Price (ASP) at Retail by Region (USD)
-- Printed Books: Retail Revenues by Region (USD, Millions)
- eBooks
-- eBooks: Unit Sales by Region (Millions)
-- eBooks: Average Selling Price (ASP) at Retail by Region (USD)
-- eBooks: Retail Revenues by Region (USD, Millions)
-- eBooks as a Percentage of All Books (Percent, Based on Unit Sales)
-- eBooks as a Percentage of All Books (Percent, Based on Retail Revenues)

CONNECTED TELEVISION
- Worldwide and Regional Connected TV Device Shipments (Units, Millions)
- Worldwide and Regional Connected TV Installed Base (Units, Millions)
- Worldwide and Regional Connected TV Device Shipments (Units, Millions)
-- Smart TV (Units, Millions)
-- Standalone, Connected Blu-ray Players (Units, Millions)
-- Connected Games Consoles (Units, Millions)
-- Pay-TV Connected STBs (Units, Millions)
-- Consumer Connected STBs (Units, Millions)
- Worldwide and Regional Connected TV Installed Base (Units, Millions)
-- Smart TV (Units, Millions)
-- Standalone, Internet-enabled Blu-ray Players (Units, Millions)
-- Games Consoles (Units, Millions)
-- Pay-TV Connected STBs (Units, Millions)
-- Consumer Connected STBs (Units, Millions)

DESKTOP PCs
- Worldwide Desktop PC Shipments 2011 to 2016 (Units, Millions)
- Worldwide Desktop PC Revenues (USD, Billions)
- Worldwide Desktop PC Average Selling Price (ASP) (USD)

eREADERS
- Worldwide and Regional eReader Shipments (Units, Millions)
- Worldwide and Regional eReader Revenues (USD, Billions)
- Worldwide and Regional eReader Average Selling Price (ASP) in USD

FACEBOOK
- Facebook Users by Worldwide Region (Millions)
- Facebook Users Compared with All Internet Users (Millions)
- Facebook Users Compared with All Social Networking Users (Millions
- Facebook Revenue Forecast (USD, Billions)

FIXED BROADBAND
- Worldwide and Regional Fixed Broadband Subscriptions (Millions)
- Worldwide and Regional Fixed Broadband Penetration (Percent)

INTERNET USERS
- Worldwide Internet Users by Region (Users, Millions)

MEDIA TABLETS
- Media Tablet Shipments by Region: All Vendors (Units, Millions)
- Worldwide Media Tablet Revenues: Apple and Other Vendors (USD, Millions)
- Worldwide Media Tablet Average Selling Price (ASP): Apple and Other Vendors (USD)

SMARTPHONES
- Smartphone Shipments (Units, Millions)
- Worldwide Smartphone Shipments: Regional Market Shares (Percent)

NETBOOKS
- Worldwide Netbook Shipments (Units, Millions)
- Worldwide Netbook Revenues (USD, Billions)
- Worldwide Netbook Average Selling Price (ASP) (USD)

NEWSPAPERS: PRINT AND DIGITAL
- Print Revenue: Worldwide and Regional Forecasts
-- Worldwide and Regional Newspaper Print Advertising Revenue (USD, Millions)
-- Worldwide and Regional Newspaper Print Circulation (Millions)
-- Worldwide and Regional Newspaper Readership (Millions)
-- Worldwide and Regional Newspaper Average Print Advertising Revenue per Reader (USD)
-- Worldwide and Regional Newspaper Average Price per Copy at Newsstand (USD)
-- Worldwide and Regional Newspaper Average Price per Print Subscription (USD)
-- Worldwide and Regional Newspaper Revenue from Copy Sales (News stand and Subscriptions) (USD, Millions)
-- Worldwide and Regional Total Newspaper Print Revenue from Advertising and Copy Sales (USD, Millions)
- Digital Revenue: Worldwide and Regional Forecasts
-- Newspaper Revenue from Online Advertising (USD, Millions)
-- Newspapers: Percentage of All Subscriptions that are Digital (Percent)
-- Newspapers: Number of Digital Subscriptions (Millions)
-- Newspapers: Revenue from Digital Subscriptions (USD, Millions)
-- Total Newspaper Digital Revenue from Online Advertising and Digital Subscriptions (USD, Millions)
- Regional Summaries: Total Newspaper Revenues (Print and Digital)
-- North America - print and digital recvenues (USD, Millions)
-- Western Europe - print and digital recvenues (USD, Millions)
-- Central, Southern and Eastern Europe - print and digital recvenues (USD, Millions)
-- Asia Pacific - print and digital recvenues (USD, Millions)
-- Latin America - print and digital recvenues (USD, Millions)
-- Middle East & Africa - print and digital recvenues (USD, Millions)

NOTEBOOK PCs
- Worldwide Notebook PC Shipments (Units, Millions)
- Worldwide Notebook PC Revenues (USD, Billions)
- Worldwide Notebook PC Average Selling Price (ASP) (USD)

ONLINE ADVERTISING
- Online Advertising Expenditure by Major Platforms (USD, Millions)
- Worldwide Online Advertising Expenditure: Google Market Share (USD, Millions and Percent)

PAY-TV
- All Pay TV (Cable, Satellite and IPTV)
- Satellite DTH by Region (Subscribers, Millions)
- Cable TV by Region (Subscribers, Millions)
- IPTV by Region (Subscribers, Millions)

SOCIAL NETWORKING
- Social Networking Users (Millions)
- Percentage of Internet Users that are Social Networking Users (Percent)
- Worldwide and Regional Social Networking Revenues (USD, Millions)

TELEVISION
- Television Households (Millions)
- Television Penetration (Percent)
- TV Sets: Installed Base (Millions)
- Worldwide and Regional Flat Panel TV Set Shipments (Millions)

- Apple
- Facebook

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