China’s Mobile Games Market Report 2012
Niko Partners, June 2012, Pages: 30
This new report "China’s Mobile Games Market 2012" includes an analysis of mobile games usage, hardware adoption, mobile gaming behavior, and the Chinese mobile games market size and 5-year forecast. The analysis includes a forecast calling for mobile games revenue to realize a six-fold increase from the 2011 market of $600 million in the next 5 years. Niko’s report pieces together the fragmented mobile games market, and sheds light on the behavior of mobile gamers based on two widespread surveys conducted by the firm in recent months.
“Niko projects fast growth in mobile games revenue in China led by rising adoption of 3G usage, soaring sales of smartphones from a wide array of vendors, and the desire to play entertaining, inexpensive games on these smart mobile devices,” said Lisa Cosmas Hanson, managing partner of Niko Partners. “Mobile games and web-browser games are the two buzzword segments in China’s games market this year, and Chinese game companies are racing to deliver their games on multiple platforms to satisfy gamer demand in every way possible.”
Key takeaways from Niko’s China’s Mobile Games Market report include:
- China’s mobile games market is wide open currently with no clear market leader that has dominant market share yet.
- As in the rest of the world mobile social games are very popular in China while mobile hard-core games are just getting started but showing promise for success.
- Many Chinese mobile users have more than one mobile phone but conduct most of their gaming on only one of them.
About Niko Partners
- Our Focus
- Our Mission and Services
- Our Team
- Our Clients
2012 China Market Research Subscription Deliverables
Methodology
Executive Summary
Economic Assumptions
Mobile Games Market Overview
- Market size and forecast
- Number of mobile gamers
- Spending and ARPU
- Trends
- Three Big Chinese Mobile Telecom Operators
- Mobile Game Developers
- Chinese App Stores
- Chinese Online Game Operators and Mobile Games
Noteworthy Mobile Games
Mobile Hardware
- Hardware owned by the Niko Survey Sample
Mobile Gamers’ Behavior
Regulations
Future Thoughts
Table of Exhibits
Exhibit 1: ChineseMobile Gamers and Revenues
Exhibit 2: Percent of Games Downloaded for Free
Exhibit 3: Price Paid for Non-Free Games
Exhibit 4: Spending on Mobile Games per Month
Exhibit 5: Payment Method for Mobile Games
Exhibit 6: Average Monthly Data Usage (All Applications), MB
Exhibit 7: China Smartphones by Platform
Exhibit 8: Top 10 Android Games, Week of June 14 2012
Exhibit 9: Top Apple iPad Games, Week of June 14, 2012
Exhibit 10: Top 10 Apple iPhone Games, Week of June 14, 2012
Exhibit 11: AppStores Used to Download Games
Exhibit 12: Price Range for Leading Phones
Exhibit 13: Price Range for Leading Tablets
Exhibit 14: Ownership of Mobile Phones
Exhibit 15: Mobile Phone Used Most Often for Playing Games (of those with multiple phones)
Exhibit 16: Ownership of Tablets
Exhibit 17: Age Breakdown of Survey Respondents
Exhibit 18: Of iPhone Owners, Percent Who Also Own an iPad
Exhibit 19: Hours per Week Playing Games, Non-Mobile vs Mobile
Exhibit 20: Games Downloaded Per Month
Exhibit 21: Non-Game Apps Downloaded Per Month
Exhibit 22: Average Minutes per Mobile Gaming Session
Exhibit 23: SNS or Mobile Sites Used
Niko Partners is the leader in Asian Games Market Intelligence™, specializing in the Chinese and Southeast Asian game markets. Founded in 2002 and celebrating its 10th anniversary in 2012, the firm conducts syndicated and custom research studies on Chinese gamers, Southeast Asian gamers,
online games, offline games, consoles, handhelds, regulatory issues, piracy, development, online moperators, distribution, and retail. Niko Partners also offers consulting services including focus groups, partnership selection, market opportunity analysis, custom surveys in cities throughout China and the Asia-Pacific region and customized data analysis. The goal of the research and strategic advisory services is to help understand the market, strategically enter or expand market share, and continue to profitably grow within China and Southeast Asia’s impressive markets.
The company is based in Silicon Valley and Shanghai, and its clients include worldwide leaders in game software, hardware, and services, as well as hedge funds, media companies, trade associations, and management consulting firms, all of whom have a vested interest in a thorough understanding of the games industry in Southeast Asian and China.
Customers who bought this item also bought
All rights reserved. © Copyright 2013 Research and Markets WWW6
Terms and Conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network
