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Breakfast Cereals in the United Kingdom

Datamonitor, July 2011, Pages: 36

Introduction

Breakfast Cereals in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United Kingdom breakfast cereals market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

-The breakfast cereals market consists of the retail sale of hot cereals and ready-to-eat cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

-The UK breakfast cereals market generated total revenues of $2.3 billion in 2010, representing a compound annual growth rate (CAGR) of 2.1% for the period spanning 2006-2010.

-Ready-to-eat cereals sales proved the most lucrative for the UK breakfast cereals market in 2010, generating total revenues of $2.1 billion, equivalent to 91.3% of the market's overall value.

-The performance of the market is forecast to accelerate, with an anticipated CAGR of 4.4% for the five-year period 2010-2015, which is expected to drive the market to a value of $2.9 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in the United Kingdom

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in the United Kingdom

Leading company profiles reveal details of key breakfast cereals market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United Kingdom breakfast cereals market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the United Kingdom economy

Key Questions Answered

What was the size of the United Kingdom breakfast cereals market by value in 2010?

What will be the size of the United Kingdom breakfast cereals market in 2015?

What factors are affecting the strength of competition in the United Kingdom breakfast cereals market?

How has the market performed over the last five years?

Who are the top competitiors in the United Kingdom's breakfast cereals market?

EXECUTIVE SUMMARY
MARKET OVERVIEW
Market definition
Research highlights
Market analysis
MARKET VALUE
MARKET VOLUME
MARKET SEGMENTATION I
MARKET SEGMENTATION II
MARKET SHARE
FIVE FORCES ANALYSIS
Summary
Buyer power
Supplier power
New entrants
Substitutes
Rivalry
LEADING COMPANIES
Kellogg Company
Weetabix Limited
Cereal Partners Worldwide
MARKET DISTRIBUTION
MARKET FORECASTS
Market value forecast
Market volume forecast
MACROECONOMIC INDICATORS
APPENDIX
Methodology
Industry associations
Related Datamonitor research
Disclaimer
ABOUT DATAMONITOR
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Datamonitor consulting

LIST OF TABLES
Table 1: United Kingdom breakfast cereals market value: $ million, 2006–10(e)
Table 2: United Kingdom breakfast cereals market volume: million kg, 2006–10(e)
Table 3: United Kingdom breakfast cereals market segmentation I:% share, by value, 2010(e)
Table 4: United Kingdom breakfast cereals market segmentation II: % share, by value, 2010(e)
Table 5: United Kingdom breakfast cereals market share: % share, by value, 2010(e)
Table 6: Kellogg Company: key facts
Table 7: Kellogg Company: key financials ($)
Table 8: Kellogg Company: key financial ratios
Table 9: Weetabix Limited: key facts
Table 10: Cereal Partners Worldwide: key facts
Table 11: United Kingdom breakfast cereals market distribution: % share, by value, 2010(e)
Table 12: United Kingdom breakfast cereals market value forecast: $ million, 2010–15
Table 13: United Kingdom breakfast cereals market volume forecast: million kg, 2010–15
Table 14: United Kingdom size of population (million), 2006–10
Table 15: United Kingdom gdp (constant 2000 prices, $ billion), 2006–10
Table 16: United Kingdom gdp (current prices, $ billion), 2006–10
Table 17: United Kingdom inflation, 2006–10
Table 18: United Kingdom consumer price index (absolute), 2006–10
Table 19: United Kingdom exchange rate, 2006–10

LIST OF FIGURES
Figure 1: United Kingdom breakfast cereals market value: $ million, 2006–10(e)
Figure 2: United Kingdom breakfast cereals market volume: million kg, 2006–10(e)
Figure 3: United Kingdom breakfast cereals market segmentation I:% share, by value, 2010(e)
Figure 4: United Kingdom breakfast cereals market segmentation II: % share, by value, 2010(e)
Figure 5: United Kingdom breakfast cereals market share: % share, by value, 2010(e)
Figure 6: Forces driving competition in the breakfast cereals market in the United Kingdom, 2010
Figure 7: Drivers of buyer power in the breakfast cereals market in the United Kingdom, 2010
Figure 8: Drivers of supplier power in the breakfast cereals market in the United Kingdom, 2010
Figure 9: Factors influencing the likelihood of new entrants in the breakfast cereals market in the United Kingdom, 2010
Figure 10: Factors influencing the threat of substitutes in the breakfast cereals market in the United Kingdom, 2010
Figure 11: Drivers of degree of rivalry in the breakfast cereals market in the United Kingdom, 2010
Figure 12: Kellogg Company: revenues & profitability
Figure 13: Kellogg Company: assets & liabilities
Figure 14: United Kingdom breakfast cereals market distribution: % share, by value, 2010(e)
Figure 15: United Kingdom breakfast cereals market value forecast: $ million, 2010–15
Figure 16: United Kingdom breakfast cereals market volume forecast: million kg, 2010–15

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