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Mobile Pricing Best Practice: International Innovation July 2012 Product Image

Mobile Pricing Best Practice: International Innovation July 2012

  • Published: July 2012
  • Region: World
  • 5 Pages
  • Pure Pricing

FEATURED COMPANIES

  • 3 UK,
  • Bouygues France,
  • O2 UK,
  • Orange UK,
  • TIM Italy
  • T-Mobile UK,
  • MORE

Mobile markets in Europe are evolving and the pricing of products is the key lever which determines success of operators within the market, whether that be measured through market share or profitability. Over recent years we have seen the emergence of smartphones and data enabled networks which have brought additional dimensions to price and products to sell. Operators can no longer deliberate just the pricing of voice, but must also consider access to internet via mobile, tablet and laptop. There is increasing pressure to find innovative ways to price both voice and data in order to ensure that economic returns are achieved and market share targets are met

Pure Pricing undertakes a quarterly research programme recording the latest mobile pricing developments across France, Germany, Italy, Spain and UK. This newsletter highlights some of the new propositions which have emerged in recent months in these markets, and gives Pure Pricing's views on how these fair with respect to Mobile Pricing Best Practice

Following people are recommended to buy this product:

- industry observers interested in mobile pricing innovation

- mobile marketing managers looking to READ MORE >

- Bouygues France,
- Orange France,
- SFR France,
- Base Germany,
- O2 Germany,
- T-Mobile Germany,
- Vodafone Germany,
- 3 UK,
- O2 UK,
- Orange UK,
- T-Mobile UK,
- Vodafone UK,
- Yoigo Spain,
- TIM Italy

Format Properties
1 - 20 Users The report will be emailed to you. The report is sent in Excel file format. This is a 1-20 user licence, allowing up to twenty users have access to the product.
Site License The report will be emailed to you. The report is sent in Excel file format. This is a site license, allowing all users within a given geographical location of your organisation access to the product.
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