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Childrenswear in Germany

Euromonitor International, April 2012, Pages: 31


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A declining birth rate and decrease in the number of children is one reason for the poor performance of childrenswear in 2011. The decline in value sales is however also affected by the increasing number of single mothers who often have a limited budget to cover the cost of living. Single parents, therefore, often visit cheap apparel specialists such as C&A or KiK to buy clothes for their children. As children outgrow their clothes every year, parents face huge expenses which are often...

The Childrenswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Clothing, Girls' Clothing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Childrenswear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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