Travel and Tourism in Belarus: Key Trends and Opportunities to 2016

Timetric, July 2012, Pages: 75

The Belarusian travel and tourism industry contributed 4.5% to national GDP in 2011, and directly accounted for 1.8% of the country's total employment. Furthermore, according to the World Travel and Tourism Council (WTTC), investments in Belarusian travel and tourism valued BYR2.19 trillion in 2011, accounting for 2.3% of total national investments. During the review period, the total number of trips undertaken by Belarusian residents, including both domestic and outbound trips, increased from 8.1 million in 2007 to 9.8 million in 2011, recording a CAGR of 4.82%. This increase was mainly due to work done by the government in improving Belarus's tourism infrastructure and promoting tourism in the country.

The report provides comprehensive and in-depth analysis, information and insights related to tourist flows in Belarus, including:

- Analysis of factors that influence demand in the Belarusian travel and tourism industry
- Historic and forecast tourist volumes covering the entire travel and tourism industry in Belarus
- Detailed analysis of domestic, inbound and outbound tourist flows by geographic region and purpose of travel

Scope

This report provides an extensive analysis related to tourism demands and flows in Belarus:

- It details historical values for the Belarusian tourism industry for 2007–2011, along with forecast figures for 2012–2016
- It provides comprehensive analysis of the travel and tourism demand factors with values for both the 2007–2011 review period and the 2012–2016 forecast period
- The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Belarus

Reasons To Buy

- Take strategic business decisions using detailed historic and forecast data related to tourist flows in Belarus
- Understand the demand factors within the Belarus travel and tourism industry, along with key market trends and growth opportunities
- Analyze the domestic, inbound and outbound tourist flows by geographic region and purpose of visit

Key Highlights

- The Belarusian travel and tourism industry contributed 4.5% to national GDP in 2011 and directly accounted for 1.8% of the country's total employment.
- Investments in Belarusian travel and tourism valued BYR2.19 trillion in 2011, accounting for 2.3% of total national investments.
- Domestic trips undertaken by Belarusian residents increased from 1.8 million in 2007 to 2.1 million in 2011, while the number of outbound trips from Belarus increased from 6.2 million in 2007 to 7.6 million in 2011 and recorded a CAGR of 5.20%
- Belarusian residents undertook a total of 9.7 million domestic and international trips in 2011, of which the largest number of 3.9 million trips or 39.5%, were undertaken during the July–September season.
- Free trade agreements that Belarus signed with New Zealand, Russia and Kazakhstan at the end of 2010 are also expected to help increase long-term tourism volumes.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology

2 Executive Summary

3 Tourism Demand Factors
3.1 Typical Annual Employee Holiday Entitlement by Type
3.2 Total Population by Age
3.3 Male Population by Age
3.4 Female Population by Age
3.5 Number of Households
3.6 Mean Household Income
3.7 Number of Trips by Season
3.8 Number of Trips by Residents
3.9 Average Length of Tourism Trips

4 Tourism Flows
4.1 Analysis of Tourism Flows
4.2 Total Domestic Trips
4.3 Domestic Trips by Region
4.4 Domestic Trips by Purpose of Visit
4.4.1 Number of business trips by domestic tourists
4.4.2 Number of leisure trips by domestic tourists
4.4.3 Number of other personal trips by domestic tourists
4.4.4 Number of overnight stays on domestic trips
4.5 Total International Arrivals
4.6 Number of International Arrivals by Region of Origin
4.6.1 International arrivals by country of origin – Europe
4.6.2 International arrivals by country of origin – North America
4.6.3 International arrivals by purpose of visit
4.6.4 Inbound business tourist volume trend
4.6.5 Inbound leisure tourist volume trend
4.6.6 Inbound other tourist volume trend
4.7 Total International Departures
4.7.1 Number of international departures by destination
4.7.2 International departures to Europe
4.7.3 International departures to North America
4.7.4 International departures by purpose of visit
4.7.5 Outbound business tourist volume trend
4.7.6 Outbound leisure tourist volume trend
4.7.7 Outbound other tourist volume trend
4.7.8 Number of overnight stays on international trips

5 Appendix
5.1 Methodology
5.2 Contact Us
5.3 About Timetric
5.4 Disclaimer

List of Tables

Table 1: Market Intelligence Travel and Tourism Industry Definitions
Table 2: Belarus – Typical Holiday Entitlement of Employees per Annum, 2007–2011
Table 3: Belarus – Total Population by Age (Million), 2007–2011
Table 4: Belarus – Total Population by Age (Million), 2011–2016
Table 5: Belarus – Male Population by Age (Million), 2007–2011
Table 6: Belarus – Male Population by Age (Million), 2011–2016
Table 7: Belarus – Female Population by Age (Million), 2007–2011
Table 8: Belarus – Female Population by Age (Million), 2011–2016
Table 9: Belarus – Number of Households (Million), 2007–2011
Table 10: Belarus – Number of Households (Million), 2011–2016
Table 11: Belarus – Mean Household Income (US$), 2007–2011
Table 12: Belarus – Mean Household Income (US$), 2011–2016
Table 13: Belarus – Number of Trips by Season (Million), 2007–2011
Table 14: Belarus – Number of Trips by Season (Million), 2011–2016
Table 15: Belarus – Number of Trips by Residents (Million), 2007–2011
Table 16: Belarus – Number of Trips by Residents (Million), 2011–2016
Table 17: Belarus – Average Length of Tourism Trip, 2007–2011
Table 18: Belarus – Average Length of Tourism Trip, 2011–2016
Table 19: Belarus – Total Domestic Trips (Million), 2007–2011
Table 20: Belarus – Total Domestic Trips (Million), 2011–2016
Table 21: Belarus – Number of Domestic Trips by Region (Thousand), 2007–2011
Table 23: Belarus – Domestic Trips by Purpose of Visit (Million), 2007–2011
Table 24: Belarus – Domestic Trips by Purpose of Visit (Million), 2011–2016
Table 25: Belarus – Domestic Business Trips (Million), 2007–2011
Table 26: Belarus – Domestic Business Trips (Million), 2011–2016
Table 27: Belarus – Domestic Leisure Trips (Million), 2007–2011
Table 28: Belarus – Domestic Leisure Trips (Million), 2011–2016
Table 29: Belarus – Other Personal Domestic Tourist Trips (Million), 2007–2011
Table 30: Belarus – Other Personal Domestic Tourist Trips (Million), 2011–2016
Table 31: Belarus – Number of Overnight Stays on Domestic Trips (Million), 2007–2011
Table 32: Belarus – Number of Overnight Stays on Domestic Trips (Million), 2011–2016
Table 33: Belarus – Total International Arrivals (Million), 2007–2011
Table 34: Belarus – Total International Arrivals (Million), 2011–2016
Table 35: Belarus – Number of International Arrivals by Region of Origin (Thousand), 2007–2011
Table 36: Belarus – Number of International Arrivals by Region of Origin (Thousand), 2011–2016
Table 37: Belarus – International Arrivals by Country of Origin – Europe (Thousand), 2007–2011
Table 38: Belarus – International Arrivals by Country of Origin – North America (Thousand), 2007–2011
Table 39: Belarus – International Arrivals by Purpose of Visit (Thousand), 2007–2011
Table 40: Belarus – International Arrivals by Purpose of Visit (Thousand), 2011–2016
Table 41: Belarus – Inbound Business Tourist Volume (Thousand), 2007–2011
Table 42: Belarus – Inbound Business Tourist Volume (Thousand), 2011–2016
Table 43: Belarus – Inbound Leisure Tourist Volume (Million), 2007–2011
Table 44: Belarus – Inbound Leisure Tourist Volume (Million), 2011–2016
Table 45: Belarus – Inbound Other Tourist Volume (Thousand), 2007–2011
Table 46: Belarus – Inbound Other Tourist Volume (Thousand), 2011–2016
Table 47: Belarus – Total International Departures (Million), 2007–2011
Table 48: Belarus – Total International Departures (Million), 2011–2016
Table 49: Belarus – Number of International Departures by Destination (Thousand), 2007–2011
Table 50: Belarus – Number of International Departures by Destination (Thousand), 2011–2016
Table 51: Belarus – International Departures – Europe (Thousand), 2007–2011
Table 52: Belarus – International Departures – North America (Thousand), 2007–2011
Table 53: Belarus – International Departures by Purpose of Visit (Million), 2007–2011
Table 54: Belarus – International Departures by Purpose of Visit (Million), 2011–2016
Table 55: Belarus – Outbound Business Tourist Volume (Thousand), 2007–2011
Table 56: Belarus – Outbound Business Tourist Volume (Thousand), 2011–2016
Table 57: Belarus – Outbound Leisure Tourist Volume (Million), 2007–2011
Table 58: Belarus – Outbound Leisure Tourist Volume (Million), 2011–2016
Table 59: Belarus – Outbound Other Tourist Volume (Thousand), 2007–2011
Table 60: Belarus – Outbound Other Tourist Volume (Thousand), 2011–2016
Table 61: Belarus – Number of Overnight Stays (Million), 2007–2011
Table 62: Belarus – Number of Overnight Stays (Million), 2011–2016

List of Figures

Figure 1: Belarus – Typical Holiday Entitlement of Employees per Annum, 2007–2011
Figure 2: Belarus – Total Population by Age (%), 2007–2011
Figure 3: Belarus – Total Population by Age (%), 2011–2016
Figure 4: Belarus – Male Population by Age (%), 2007–2011
Figure 5: Belarus – Male Population by Age (%), 2011–2016
Figure 6: Belarus – Female Population by Age (%), 2007–2011
Figure 7: Belarus – Female Population by Age (%), 2011–2016
Figure 8: Belarus – Number of Households (Million), 2007–2011
Figure 9: Belarus – Number of Households (Million), 2011–2016
Figure 10: Belarus – Mean Household Income (US$), 2007–2011
Figure 11: Belarus – Mean Household Income (US$), 2011–2016
Figure 12: Belarus – Number of Trips by Season (%), 2007–2011
Figure 13: Belarus – Number of Trips by Season (%), 2011–2016
Figure 14: Belarus – Number of Trips by Residents (Million), 2007–2011
Figure 15: Belarus – Number of Trips by Residents (Million), 2011–2016
Figure 16: Belarus – Average Length of Tourism Trip, 2007–2011
Figure 17: Belarus – Average Length of Tourism Trip, 2011–2016
Figure 18: Belarus – Total Domestic Trips (Million), 2007–2011
Figure 19: Belarus – Total Domestic Trips (Million), 2011–2016
Figure 20: Belarus – Number of Domestic Trips by Region (%), 2011–2016
Figure 21: Belarus – Domestic Trips by Purpose of Visit (%), 2007–2011
Figure 22: Belarus – Domestic Trips by Purpose of Visit (%), 2011–2016
Figure 23: Belarus – Domestic Business Trips (Million), 2007–2011
Figure 24: Belarus – Domestic Business Trips (Million), 2011–2016
Figure 25: Belarus – Domestic Leisure Trips (Million), 2007–2011
Figure 26: Belarus – Domestic Leisure Trips (Million), 2011–2016
Figure 27: Belarus – Other Personal Domestic Tourist Trips (Million), 2007–2011
Figure 28: Belarus – Other Personal Domestic Tourist Trips (Million), 2011–2016
Figure 29: Belarus – Number of Overnight Stays on Domestic Trips (Million), 2007–2011
Figure 30: Belarus – Number of Overnight Stays on Domestic Trips (Million), 2011–2016
Figure 31: Belarus – Total International Arrivals (Million), 2007–2011
Figure 32: Belarus – Total International Arrivals (Million), 2011–2016
Figure 33: Belarus – Number of International Arrivals by Region of Origin (%), 2011 and 2016
Figure 34: Belarus – International Arrivals by Leading Five Countries of Origin – Europe (%), 2007–2011
Figure 35: Belarus – International Arrivals by Country of Origin – North America (%), 2007–2011
Figure 36: Belarus – International Arrivals by Purpose of Visit (%), 2007–2011
Figure 37: Belarus – International Arrivals by Purpose of Visit (%), 2011–2016
Figure 38: Belarus – Inbound Business Tourist Volume (Thousand), 2007–2011
Figure 39: Belarus – Inbound Business Tourist Volume (Thousand), 2011–2016
Figure 40: Belarus – Inbound Leisure Tourist Volume (Million), 2007–2011
Figure 41: Belarus – Inbound Leisure Tourist Volume (Million), 2011–2016
Figure 42: Belarus – Inbound Other Tourist Volume (Thousand), 2007–2011
Figure 43: Belarus – Inbound Other Tourist Volume (Thousand), 2011–2016
Figure 44: Belarus – Total International Departures (Million), 2007–2011
Figure 45: Belarus – Total International Departures (Million), 2011–2016
Figure 46: Belarus – Number of International Departures by Destination (%), 2011–2016
Figure 47: Belarus – International Departures to Leading Five European Countries (%), 2007–2011
Figure 48: Belarus – International Departures – North America (%), 2007–2011
Figure 49: Belarus – International Departures by Purpose of Visit (%), 2007–2011
Figure 50: Belarus – International Departures by Purpose of Visit (%), 2011–2016
Figure 51: Belarus – Outbound Business Tourist Volume (Thousand), 2007–2011
Figure 52: Belarus – Outbound Business Tourist Volume (Thousand), 2011–2016
Figure 53: Belarus – Outbound Leisure Tourist Volume (Million), 2007–2011
Figure 54: Belarus – Outbound Leisure Tourist Volume (Million), 2011–2016
Figure 55: Belarus – Outbound Other Tourist Volume (Thousand), 2007–2011
Figure 56: Belarus – Outbound Other Tourist Volume (Thousand), 2011–2016
Figure 57: Belarus – Number of Overnight Stays (Million), 2007–2011
Figure 58: Belarus – Number of Overnight Stays (Million), 2011–2016

Belarusian T&T to 2016 Feature Article

The Belarusian travel and tourism industry contributed 4.5% to national GDP in 2011, and directly accounted for 1.8% of the country’s total employment. Furthermore, according to the World Travel and Tourism Council (WTTC), investments in Belarusian travel and tourism valued BYR2.19 trillion in 2011, accounting for 2.3% of total national investments. During the review period (2007–2011), the total number of trips undertaken by Belarusian residents recorded a CAGR of 4.82%. This increase was mainly due to work done by the government in improving Belarus’s tourism infrastructure and promoting tourism in the country.

Inbound tourism expected to continue to grow steadily over the forecast period

In 2011, 2.81% of Belarus’s international arrivals came from North America, with 91.73% coming from Europe, and 4.85% coming from the Asia-Pacific region. In the same year, Lithuania, Poland and Ukraine were the three leading source countries for Belarusian inbound tourist arrivals. Of the country’s total inbound arrivals in 2011, 63.84% were leisure tourists and 6.48% were business tourists, with the remainder coming for other reasons such as sports and pilgrimage. Overall, the volume of international tourist arrivals to Belarus is expected to record a CAGR of 2.73% over the forecast period. This is growth is expected to be driven by the country’s overall economic expansion and government efforts to promote Belarus as a leading tourism destination.

Number of domestic and outbound trips projected to increase over the forecast period

The number of domestic and outbound trips by Belarusian residents increased marginally during the review period, with the number of outbound trips from the country recording a CAGR of 5.20%. Among domestic tourists, the three most popular regions were Minsk, Vitebsk and Brest, which collectively accounted for 46.9% of total domestic trips undertaken in 2011. Among Belarusian international tourists, the three most popular destinations were Ukraine, Poland, and Lithuania. As the Belarusian economy continues to recover and more jobs are created, the total number of domestic trips taken is expected to increase over the forecast period.

Government initiatives expected to play key role in industry growth

During the review period, the Belarusian government intensified its efforts to develop the country into an internationally renowned tourism destination. Developing the country’s burgeoning agro-ecotourism market is a key part of this goal, with international projects also being undertaken in the Euroregion Poozerye and Bella Dvina regions. Other ongoing projects plan to showcase the country’s cultural and historical sites, ensuring their protection in the process. A substantial program of infrastructure development is also planned, with a particular focus on developing the country’s water and road infrastructure, as well as ensuring continued protection of Belarus’s natural sites. Finally, there are also initiatives to build health paths and beach zones in the country, as well as a plan to construct helipads near popular tourist sites.

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