The Culture Builders: Leadership Strategies for Employee Performance

  • ID: 2195230
  • October 2012
  • 252 Pages
  • Ashgate Publishing
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As with many people-oriented initiatives employee engagement remains an emerging science with as many advocates as detractors.

In The Culture Builders Jane Sparrow shares the insight of her research and experience into how companies are creating an engaged workforce. Along the way she looks at the evidence, the case for engagement and how organizations are measuring and defining it. Having an engagement strategy is merely a first step and so the book explores how to enable the manager-as-engager.

Alongside the practical models and the guidance, there are stories and examples from leaders and organizations allowing you to learn, amongst other things, about the strong sense of purpose felt in John Lewis Partnership; the importance Innocence places on values; how Sony has used visual metaphors to give context and strategic direction and how MGM Resorts targets engagement strategies to the needs of specific employee groups.

The need for sustained employee performance has been put into sharp focus in recent years. The Culture Builders is a book that provides the theory and practice to connect employee engagement to long-term performance. Simply reading it won’t guarantee that performance. Reading it, learning and applying the lessons it offers, will dramatically improve your chances.

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Part I The Organisational Engagement Strategy: What is engagement?
- Why engage people in business
- What are the factors that drive engagement
- An introduction to the organisational engagement strategy
- Generating understanding
- Commitment
- Attachment
- Significance
- measurement.

Part II Manager as Key Engager: The importance of 'manager' in engagement
- The five roles for manager-as-engager
- The prophet
- The storyteller
- The strategist
- The coach
- The pilot.

Part III Leader as Engager: Supercharging the five roles of manager-as-engager for senior leaders
- The senior leader as prophet
- The senior leader as storyteller
- The senior leader as strategist
- The senior leader as coach. Part IV Engagement in Action. References
- Index.

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Jane Sparrow began her career in IBM and has held a variety of senior positions in organizations such as Sony Europe, The Energy Project, and MCA (now part of the WPP Group).

As Director of Communication and Change for Sony Europe she instigated a new culture of communication, involvement and personal growth through coaching members of the board to engage, motivate their people and sustain high performance.

Jane is an active member of the International Association of Business Communicators (IABC) and the past Programme Chair for the IABC Global Conference in 2006, 2007 and 2008. Jane is a co-author of the IABC Handbook of Organisational Communication and she publishes frequent articles in a variety of journals and publications and has been rated an 'All Star Speaker' by the attendees at the IABC World Conference.

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