The Installer's Point of View - Country Report - France
Eupd Research, November 2011, Pages: 125
What comes to mind when reviewing the PV year 2011? Fit rate cuts? A drastic increase in production capacity? Shrinking prices for PV systems? High competitive pressure?
In this fast moving environment, PV manufacturers have to continuously adapt their strategic focus. It is hardly possible to plan long-term. Managers and decision makers throughout the PV industry must constantly observe the latest developments in their target markets in order to adapt their own business as best as possible.
The objective of the worldwide largest PV installer survey The Installer's Point of View® 2011/2012 is to support your company in filling this information gap and to provide valuable insights into the installer`s oppinion in the France PV market.
Content
- Market Analysis: Framework conditions, market development, segmentation figures and an identification of promising application types/customer groups, market assessment
- Procurement management: Preferred procurement channels across countries, Key buying factors, Membership to partner networks, Reselling acivities
- Market Penetration: Distribution activities and supplier strategies, market positioning and distribution ranges of the most important PV suppliers
- Brand Management: Brand perception, brand awareness, sourcing and recommendation
- Satisfaction: Benchmark of Top PV module and inverter companies
Benefits
- Gathering of comprehensive market information to an attractive price
- Understanding of installer attitudes, requirements and expectations of PV components and supplier services based on the survey results
- Use results as a bases for crucial decisions (e.g. for the design/adaption of marketing and sales strategies)
- Unique possibilities for benchmarks with competition (e.g. brand awareness , brand recommendation, distribution strategy, satisfaction)
- Recognize trends related to your company (e.g. development of brand awareness, brand recommendation)
General Introduction
Background
Project Procedure
Setup
Field Phase Details
Country Report France
Market Analysis
Description of Sample
Installer Procurement Management
Market Penetration: Supplier Positioning
Brand Management: Awareness and Recommendation
Satisfaction and Benchmark Analysis
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