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Global Satellite TV Forecasts
Digital TV Research, July 2012, Pages: 282
The number of pay DTH (DBS) homes for 80 countries covered in a new report will be 220 million by end-2017, up from 154 million at end-2011 and 91 million at end-2007. India will lead the sector with 50.9 million pay DTH homes in 2017, followed by the US with 36.5 million. Russia (14.7 million) and Brazil (14.6 million) will take third and fourth places respectively.
The Global Satellite TV Forecasts report states that India will add 22.8 million subs, Brazil 7.6 million and Indonesia 6.7 million from the 66 million extra subscribers between 2011 and 2017.
Pay DTH penetration was at 11.1% of TV households at end-2011, and will reach 14.4% by 2017. Penetration in 2017 will be highest in South Africa (60%), Poland (45%) and Ireland (44%). Penetration in Indonesia will climb from 5% in 2011 to 18% by 2017. Conversely, penetration in Malaysia will fall from 47% in 2011 to 38% by 2017 as satellite homes are encouraged to convert to IPTV. DTH revenues will overtake cable TV revenues in 2015. DTH revenues will reach US$91 billion in 2017, up from US$76 billion in 2011. The US will remain DTH market leader, though its share of the total will fall from 46% in 2011 to 42% in 2017. Brazil will add the most DTH revenues (US$3.86 billion) between 2011 and 2017 – nearly doubling its total in the process. The US will grow by US$3.1 billion, meaning that Brazil and the US will contribute nearly half of the extra revenues.
The report author said: “However, DTH revenues will decline for 17 countries between 2011 and 2017. Much of this is due to greater competition forcing down ARPUs. Furthermore, low-cost DTH packages are making a significant impact in several countries.”
Published in July 2012, this 282-page electronically-delivered report comes in three parts:
- A 133-page PDF giving a global Executive Summary and regional and country analysis (Asia Pacific, Eastern Europe, Latin America, Middle East & Africa, North America, Western Europe, Summary and comparison forecasts, satellite TV country forecasts).
- An excel workbook providing satellite TV forecasts from 2007 to 2017 for the 80 countries listed below as well as handy comparison tables.
- An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level.
Top 10 pay DTH countries at end-2017:
By Households (000)
- India: 50891
- USA: 36504
- Russia: 14681
- Brazil: 14563
- UK: 10784
- Mexico: 9707
- Indonesia: 8654
- Poland: 6563
- Italy: 5528
- South Africa: 4689
By Penetration (%)
- South Africa 60
- Poland 45
- Ireland 44
- New Zealand 40
- UK 39
- Malaysia 38
- Mexico 34
- USA 30
- Slovakia 29
- Norway 28
Top 10 countries by DTH revenues (US$ million):
2011
- USA: 34901
- UK: 6271
- Brazil: 4201
- France: 2908
- Canada: 2619
- Italy: 2615
- Mexico: 2147
- South Africa: 1733
- Japan: 1649
- Australia: 1504
2017
- USA: 38037
- Brazil: 8062
- UK: 6747
- Mexico: 3092
- India: 2761
- Italy: 2745
- Canada: 2621
- France: 2538
- South Africa: 1854
- Japan: 1781
Forecasts (2007-2017) contain the following detail for each country:
TV households:
- Pay digital DTH subscribers
- Digital free DTH households
- Analog DTH Households
- Pay DTH/TV HH %
- Digital free DTH/TV HH %
- Analog DTH/TV HH %
- DTH subscription revenues
- DTH on-demand revenues
- DTH revenues
- Pay DTH ARPU (subs)
- Pay DTH ARPU (subs and PPV)
- Algeria
- Angola
- Argentina
- Australia
- Austria
- Bahrain
- Belgium
- Brazil
- Bulgaria
- Canada
- Chile
- China
- Colombia
- Cote D'Ivoire
- Croatia
- Cyprus
- Czech Rep.
- Denmark
- Egypt
- Estonia
- Finland
- France
- Germany
- Ghana
- Greece
- Hong Kong
- Hungary
- India
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Jordan
- Kenya
- Kuwait
- Latvia
- Lebanon
- Lithuania
- Malaysia
- Mexico
- Morocco
- Netherlands
- New Zealand
- Nigeria
- Norway
- Oman
- Pakistan
- Peru
- Philippines
- Poland
- Portugal
- PuertoRico
- Qatar
- Romania
- Russia
- Saudi Arabia
- Serbia
- Singapore
- Slovakia
- Slovenia
- South Africa
- South Korea
- Spain
- Sweden
- Switzerland
- Syria
- Taiwan
- Tanzania
- Thailand
- Tunisia
- Turkey
- Uganda
- UAE
- UK
- Ukraine
- USA
- Venezuela
- Vietnam
- Zambia
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